linkedin_brazil presentation
DESCRIPTION
TRANSCRIPT
![Page 1: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/1.jpg)
Marketing Solutions
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
![Page 2: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/2.jpg)
Marketing Solutions
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
![Page 3: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/3.jpg)
Marketing Solutions
LinkedIn Marketing Solutions Everything you need to achieve your marketing goals.
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
![Page 4: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/4.jpg)
Marketing Solutions
State of social media
“People don’t appreciate how many page views on the Internet are in social networks. It is very real. It’s a very real phenomenon”
Eric Schmidt, GoogleOctober 2007
![Page 5: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/5.jpg)
Marketing Solutions
30-40% of all pageviews on the internet
are from social networks
State of social media
![Page 6: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/6.jpg)
Marketing Solutions
Social media at-work
Mode / mindset
Decision making versus play
Saving time versus killing time
![Page 7: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/7.jpg)
Marketing Solutions
Fish where the fish are
![Page 8: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/8.jpg)
Marketing Solutions
75 million potential customers today. And 3 million more every month.
![Page 9: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/9.jpg)
Marketing Solutions
90 Million Membersby the end of 2010.
![Page 10: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/10.jpg)
Marketing Solutions
BRAZIL IS OUR FASTEST GROWING COUNTRY
Weekly New Members
1.7M members
3rd most engaged country worldwide
![Page 11: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/11.jpg)
Marketing Solutions
LinkedIn’s Mission:
Connect the world’s professionals to make them more productive and successful.
![Page 12: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/12.jpg)
Marketing Solutions
![Page 13: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/13.jpg)
Marketing Solutions
“The reason LinkedIn works so well is that most of its
members already have jobs.”
![Page 14: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/14.jpg)
Marketing Solutions
4,400,000
Managers
![Page 15: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/15.jpg)
Marketing Solutions
2,000,000
Directors
![Page 16: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/16.jpg)
Marketing Solutions
1,200,000
Vice Presidents
![Page 17: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/17.jpg)
Marketing Solutions
1,500,000
C-level Executives
![Page 18: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/18.jpg)
Marketing Solutions
2,900,000
Owners
![Page 19: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/19.jpg)
Marketing Solutions
22,000,000
Business influencers*
(That’s 11x the US print circulation of WSJ)
![Page 20: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/20.jpg)
Marketing Solutions
What are professionals doing on LinkedIn?
Managing their professional identity
Building business relationships
Gaining insights and opportunities
![Page 21: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/21.jpg)
Marketing Solutions
The LinkedIn Profile:Where professionals manage their identity and reputation.
Profession
Seniority
Industry
Company Size
Geography
Education
Recommendations
![Page 22: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/22.jpg)
Marketing Solutions
The LinkedIn Homepage:The professional’s dashboard for managing business relationships.
Updates from connections
Suggested new relationships
Buzz about companies
Discussion updates
Recommendations
![Page 23: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/23.jpg)
Marketing Solutions
LinkedIn Groups:Where like-minded professionals share advice and find answers.
![Page 24: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/24.jpg)
Marketing Solutions
Over 600,000 Groups1,500 created every day
![Page 25: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/25.jpg)
Marketing Solutions
3,000,000 members join groups every month.
![Page 26: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/26.jpg)
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
![Page 27: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/27.jpg)
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
![Page 28: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/28.jpg)
Marketing Solutions
Prominent placement
Little competition
IAB standard units
LinkedIn Display AdvertisingEasy to place. Hard to miss.
![Page 29: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/29.jpg)
Marketing Solutions
Profession
Seniority
Industry
Company Size
Geography
Education
LinkedIn Audience TargetingThe most accurate way to target professionals on the web.
![Page 30: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/30.jpg)
Marketing Solutions
LinkedIn PollsEngage your customers and learn what’s on their minds.
![Page 31: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/31.jpg)
Marketing Solutions
LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects.
![Page 32: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/32.jpg)
Marketing Solutions
LinkedIn Partner MessagesA Face to the Brand
Authenticity:
1.Who recommends this person?
2.How am I connected to them?
![Page 33: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/33.jpg)
Marketing Solutions
Delivering Results
“This campaign not only drove hundreds of direct registrations
into the BizSpark program, which was the core goal, but also
increased brand and company perception. Because of the
interconnectedness of the platform, I was able to personally reach
out to perfectly-targeted individuals who I would not have known.”
Jacob Mullins
Partner Development Manager, Microsoft
![Page 34: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/34.jpg)
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
![Page 35: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/35.jpg)
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
![Page 36: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/36.jpg)
Marketing Solutions
A community of customers
Deliver engaging content
Easy to moderate
LinkedIn GroupsBuild your own community and join the conversations.
![Page 37: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/37.jpg)
Marketing Solutions
![Page 38: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/38.jpg)
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
![Page 39: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/39.jpg)
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
![Page 40: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/40.jpg)
Marketing Solutions
Profile-specific data about your ads
Learn which targets were engaged
Discover new audiences
LinkedIn Audience Engagement ReportsA detailed look at who saw your ads and who acted on them.
![Page 41: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/41.jpg)
Marketing Solutions
LinkedIn Brand Perception StudyLearn what people think of your brand before you go to market.
Member receives email
Member takes the survey
Member receives incentive
![Page 42: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/42.jpg)
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
![Page 43: Linkedin_Brazil presentation](https://reader033.vdocuments.us/reader033/viewer/2022061112/545694deb1af9f37608b4d2d/html5/thumbnails/43.jpg)
Marketing Solutions
Thank you.