linkedin tips and strategies by dawn jensen

Dawn  Raquel  Jensen

Social  Business  Catal

yst  

Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com

Linkedin: dawnonLinkedin.com

Web    Fan  

q Handout q Feedback Form q Q & A q Additional support  

Me: @dawnrjensen Work: @virtualoptions

•  SocialMen+on.com  •  Hyperalerts.no  •  Alerts.google.com  

Find  out  what’s  been  posted  and  being  said  about  you,  your  business,  and  brand  

“It’s  the  Indian…  not      the  arrow”  

Note:    Dawn’s  a@empt    at  pun  humor  

Put   and  your  Social  Media  branding  in  place:  

•  to  use  in  the  right  way    •  for  the  right  reason  •  at  the  right  Eme  

“It’s  the  Indian…  not  the  arrow”  

Digital  Embassy  &  Outpost:  Overview    

Visibility

Start Small • Top Social Networks • Honed By Industry • Shaped by market

Credibility

Build Deliberately • Content Curated • Dedicated Tools &

Tech • Automatic system

Tribe Builder

Be Consistent • Blogs • Posts • Engagement • Timing

Your  PlaLorms:    Digital  Embassies  and  Outposts  

Website Blog

(Hybrid) Site

Facebook

Linkedin

Pinterest

Twitter YouTube

FourSquare *

Google+

Digital  Embassy  &  Outpost:  Linkedin  Why You Would Use It

q Networking within particular industry

q Share expertise &gain knowledge q Increase brand visibility/awareness

- your potential audience lives on the platform & communicated with in groups

q Leverage individual knowledge by answering questions and further expressing expertise

Over  161M    

 80%  drive  business  decisions  

Tues/Thurs  Before/aPer  business  hours    AT:    17  

 3rd  LTS:  15.2M            

What to do on LinkedIn   that’s  publicly  available  about  you    

to  potenEal  clients,  service  providers,  and  subject  experts  who  come  recommended  

on  projects,  gather  data,  share  files  and  solve  problems  

that  can  help  you  land  jobs  and  close  deals  

from  discussions  with  like-­‐minded  professionals  in  private  group  seTngs      

Good  Reasons  to  Use  Find  Clients,  Promote  RelaEonships  

Build  Your  Buzz  

Hire  Professionals/Network  

Get  Feedback  and  Research  

SOCIAL  MEDIA  PROFILE:  LINKEDIN  F a n s   F r i e n d s   F o l l ow e r s  

About Public Profiles…

This.  

 Not  This.  

This,  maybe..  

Linkedin Public Profile

LinkedIn Company Profile

Best  PracEces  for        

•  Never  ask  someone  to  join  you  if  you  not  prepared  to  endorse  their  work    

•  Never**  respond  to  a  request  to  join  someone's  network  unless  you  know  them  

Things  to  remember  in  any    social  networking  community:  

 •  You  are  always  in  control  of  who  you  invite  •  You  can  always  decline  an  invitaEon  •  You  are  rarely  inundated  with  invitaEons  

Or as we like to call it..

     Prospecting

Leveraging Your Network

Leveraging Your Network

Your Network By Region, Industry

Your Network By Region, Industry

Network Statistics**

Be  unreasonable  Put  yourself  out  there  Be  more  interested  than  interes+ng  

Crea+ng  Social  Content  $100 - Social Content Workbook $375** - Social Content Workbook Package includes:

•  Social Media Workbook •  Social Media Strategy Session •  Workbook Extras download •  Bonus Content includes:

1.  Social Content Calendar Planner

2.  Embassies and Outpost 3.  Facebook Fan Page

Template **Limited number on hand**

Dawn  Raquel  Jensen

Social  Business  Catal

yst  

Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com

Linkedin: dawnonLinkedin.com

Web    Fan  

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http://www.dawnraqueljensen.com