linkedin presentation for hvbe 090611 presentation

Getting the Most out of LinkedIn.com

Jim SuttonDemolition Manager Lovett Plant

Mirant.com

President Creative Solutionswww.GotLearning.com

JimSutton@GotLearning.com

Why Networking?

Applications

Companies

ConnectionsLinkedIn.com

Profile

Recommendations

Groups

How to Network.

Social Networking

overview

People

Jobs

Questions & Answers

Brand & Networkin

g on LinkedIn

Why Network?

• Pleasure – You will meet a lot of great people• Pride – Branding yourself & helping others• Profit $$$$$$• Protection- pool of prospects: sales, job or

clients. Knowledge and the ability to find it.• Important note: it is called netWORK. Don’t

forget the work. 15 min 6 days a week forever is the very minimum to be successful.

Invest Time and Effort

The networking effort is not much harder than a bird flying, but just as the bird must flap its wings and monitor the air currents you must log and monitor the activity on your account.

How to Network

• Meet people and help them is the basic pattern.

• Later, after you have been helping people in your network leads, tips and new connections will come your way.

• It takes time and is similar to planting and maintaining a garden--time and effort

Share. Help. Connect Others

Pay it forward.

Dig the well before you thrust.

Giver’s Gain.

Social Networking: why & why not?

• Convenient• Wide Scope• Saves Time, Funds, Resources (fuel, electricity,

heat & AC)• Not real time• Can lack depth• Fits introverts but can be draining for extroverts.• Does not fit some situations

What are your Choices?• Linkedin.com• FaceBook.com• Twitter• collectiveX.com• Ecademy• Plaxo• Ning• MySpace• And the list goes on.

• Only join ones you will visit weekly. Focus your energy.

How do you decide?• Who, What, Where, Why, How• Who do you want to meet? Linkedin focuses on

professionals.• What do you want to do? Linkedin is business

focused.• Why are you signed up? Music? Games? Not on

LI, but education, business, marketing, jobs are all on LI

• How do you interact with others? For me the features of Linkedin appeal to me more than Facebook.

Why Linkedin.com• Focused on business professionals.• Pleasure: nice people, easy interface• Pride: Help others using Q&A, connections, be noted

as an expert, showcase achievements• Profit: Leads for sales, promotions, new projects,

professional opportunities• Protection: Building a network, like digging a well

before you need the water, helps you get through rough times. You can turn to the network for job leads, sales, ideas

• PERSONAL BRANDING! Provides pleasure, pride, profit and protection.

Opportunity Knocks Daily on the LinkedIn Home Page

Start at the about Linked in then go the to Learning Center

From the LinkedIn.com Home Page and some others:

Start at the about Linked in then go the to Learning Center

Learning Center has a lot of great

information. Good refresher info.

That is 40 million professionals and

another 3600 during this presentation.

Don’t forget about this page. It will save you a lot of time.

LinkedIn.com is aRolodex on Steroids!

How does LI relate to other Social Networks?

• "I see the more formal LI as my office, FB as my online living room and Twitter as the front porch. ~Rod Jurado

Electric current tells psychiatrist: "I have alternating personalities!" Psychiatrist: "It's okay. You're just going through a phase."

Your Profile

• Fill it out over time.• Follow LI's notes

You ARE going to get to know some of these

people… that is the goal. Be factual about your current

life.

Clear & Specific Communications

PRINT your profile! You need to save the

recommendations! And export your

connections.

People button• Standard search areas:• Name• Zip• Company• School• Key word• Title• Industry• Groups (that you are a member of)• Free results view is limited to 100 results• Hundreds of uses for this.

“People” Button

Jobs

Job Search

The “Answers” Button

Sometimes we need a quick answer to a question.

Splash Someone With Humor

You should consider the

humor from the other’s point of

view before splashing.

He was arrested for throwing bombs from a boat, but they dropped the charges.

Results of Poor Strategy from why men die first

Develop a Comprehensive Career Strategy and Be Clear how LinkedIn Fits.

Brand. Brand. Brand.

This may not strengthen the

Safety First brand.

Companies

Make Friends Before You Need Them.

Don’t Assault ContactsThe Golden Rule Applies

See situations

from another’s point of view.

Save your connections!

Plant a Lot of Seeds