linkedin in 30 mins
Post on 27-Jul-2015
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72% sales people using social media outperformed their peers 23% more often
Social Centred Selling & Sales Guy Consulting
• Visibility
• It’s an unrivalled “who’s who” of the business world - global reach
• Building your personal and company brands
• Accessibility
• Direct engagement with senior decision-makers
LinkedIn allows you to find and engage with decision-makers in a way no other platform can
…………………..but
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The Best B2B Networking Tool Available Today
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Success
You
People buy from
people
Your Business
People need to understand a
little
Inbound
Content –both yours and others
Outbound
Personalised, relevant
messages
Activity
You need to do it
daily
Good, professional photograph
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Phone: +44 (0) 01633 279515@kilfrew
steve.jones@branchingouteurope.com
Make it easy for people to know you
Make it easy for prospects to contact you
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Building Your Reputation
Endorsements• Easy to give
• Recognised by SEO
Recommendations• More personal (credible) & have to be written by someone
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People join LinkedIn groups for 4 reasons:
To learn from peers
To contribute & become recognised
To find prospects
To extend their LinkedIn Network
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Top Tips when Messaging on LinkedIn
Make it personal
• Not just system generated
• Remember to start with networking
• Enquire - don’t sell
• Think – 1st Date
• Keep it short
Encourage them to want to know more
Are you campaign ready?
• Target List ?
• Proposition – Blackberry Rule
• Messaging
• Connections
• Groups
• InMails (if available)
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What’s your message?
Write your own LinkedIn message to someone who doesn’t know you or your company
Outbound
• Send personalised and relevant messages
• Keep them short and to the point
• Think 1st date
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
Charles Darwin
https://uk.linkedin.com/pub/steve-jones/0/2b0/8b7
Phone: +44 (0) 01633 279515
@kilfrew
steve.jones@branchingouteurope.com
How to get in touch
www.branchingouteurope.com
Steve Jones on
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