30 mins to social media mastery ii
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30 Minutes to Social Media Mastery, Part II
Tools for Making It WorkPresented by Jean Ann Van Krevelen
President, White Willow Mediawww.whitewillowmedia.com
Sponsored by Proven Winners and Grower Talks/Green Profit
Special Thanks to Our Sponsors!
Getting Started
• Social Media Management• Google services• Evaluation Tools
Social Media Management
There are several tools that will allow you to manage multiple social media accounts at the same time.
• Hootsuite• Seesmic• Tweetdeck
Social Media ManagementHootsuite offers great flexibility. Easy access to information and accounts:
• Web-based, companion mobile app• Scheduled updates• Updates to multiple social networks• Multiple users for one account
Social Media Management
Monitor conversations:• View multiple streams from Twitter,
Facebook, Facebook Pages, LinkedIn, MySpace, Foursquare
• Create and save customized searches• Track use of keywords
HootSuite Info Stream
HootSuite Twitter Lists
HootSuite Facebook Pages
Social Media Management
Evaluate Effectiveness:• Track clicks on links• Connect Google Analytics• Check Facebook Page Insights• View profile Insights/Klout scores
HootSuite Analytics
Google Organizational Tools
Google has many services that are huge time savers:
• Google Reader• Google Alerts• Google Calendar• iGoogle
Google Services
One of the best things about using multiple Google services is that they are designed to easily work together.
As we progress, I will give examples of how the various sites work collaboratively.
Google Readerwww.google.com/reader
Google Reader is an excellent tool for managing RSS content. In Google Reader you can:
• Subscribe to feeds (blogs, news, etc)• Organize feeds• Share your feeds with other
Google Readerwww.google.com/reader
Google Alertswww.google.com/alerts
Google Alerts gives you an easy way to track your online visibility. With it you can:
• Monitor the web for your brand• “Listen” to conversations on social sites• Respond quickly to negative commentary
Google Alerts www.google.com/alerts
Google Alerts www.google.com/alerts
Google Alerts www.google.com/alerts
Google Alerts can be added as an RSS feed to:
• Google Reader• iGoogle• Gmail (email alert)
Google Calendar www.google.com/calendar
Google Calendar is a web-based scheduling system that offers multiple benefits:
• Easy web access• Sharing of calendars • Scheduling of events• Invitations to attendees
Google Calendar www.google.com/calendar
Google Calendar www.google.com/calendar
Google Calendar www.google.com/calendar
Google Calendar coordinates with:• Gmail• Google Chrome (browser)
iGoogle www.google.com/ig
iGoogle’s primary function is to serve as a dashboard. With iGoogle, users can download widgets to:
• Access all Google products in one place (calendar, docs, maps, reader, alerts, etc)
• Access Google Analytics
iGoogle www.google.com/ig
• Google Blog Search and Customized Search
• YouTube Search• Google Talk/Voice• Facebook Feed/Updating• US/International News Headlines
iGoogle www.google.com/ig
Evaluation Tools
There are easy (and free) ways to track your impact across the web. These search engines aggregate and analyze interactions on hundreds of social sites.
Evaluation Tools
These sites gather data from:• Blogs• Forums• Micro-blogs (Twitter)• Social Networks (MySpace)• Comments• Q & A sites
Google RealTime www.google.com/realtime
Google RealTime is a listening tool that shows up to the minute social search results.
• Access right from google.com search page
• Limit search results by geography• See conversation thread without leaving
search page
Google RealTime www.google.com/realtime
Google RealTime search can be integrated with:
• Google Alerts• Gmail
Google RealTimewww.google.com/realtime
Social Mentionwww.socialmention.com
Social Mention is a real time search engine that also incorporates analytical data:
• Sentiment• Average time between mentions• Number of RT’s• Top Users
Social Mentionwww.socialmention.com
Social Mentionwww.socialmention.com
For More Information
• Watch for more Ball Publishing Webinars in the future!
• Check out www.whitewillowmedia.com for social media marketing consulting services
• Also, visit www.gardenshortspublishing.com to see our new service: high quality blog content, ready to import, for IGCs and other industry businesses
Thanks Again to Our Sponsor: