linkedin for business placer fall 2012

Introduction to Linkedin

Coryon ReddThe Accessible Expert at Coryon.com Internet Marketing530-277-2940Linkedin.com/in/coryonreddFacebook.com/CoryonMarketing

Go to http://www.slideshare.net/coryon/learn-how-to-use-linkedin-for-business to view this presentation.

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Why do social marketing? • Find business leads and advice• The new word of mouth• Reputation counts for SEO• Build prestige – Content is King• Tie social media together• Answer questions, ask questions

Linkedin is Social Media Marketing for Business

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• Linkedin is Facebook for business• Social interactions and networking • Key Parts – Profile, Messages, Updates, Groups, Answers• Over 175 million members worldwide… and growing• Linkedin profiles act as resumes in the digital age• Free for most features and paid membership for more• Learn more: learn.linkedin.com/what-is-linkedin/

What is ?

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• Professional and great business prospects use Linkedin• Easy to do• Find expert advice and build your tribe• Over 175 million members worldwide… and growing• Generate leads and business by sharing your expertise• Answer any business question• Improve SEO – Google is paying attention

Why do ?

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• Sign up for a free account• Optimize your profile• Import connections from email• Search for your business interest in groups• Post a question to Linkedin Answers• Set up a Company page

Getting Started

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• A Linkedin Profile is like a resume!• Keep It Professional!• Include past job and education

history• Fill out profile completely• Use keywords and get FOUND• Work to get recommendations and

endorsements• Create a unique profile URL

Setting Up & Optimizing Your Profile

• Set your public profile to show everything

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• Import contacts – Email & Facebook• Don’t invite non-users to join Linkedin

• Look through Linkedin recommendations• Connect with people you meet in

business and events• Use Linked Answers & Groups to meet people• Thank new connections with a brief message• Learn more: www.socialmediaexaminer.com/linkedin

-tips-business-building/

Building Connections

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• Linkedin Groups can be set up by any member

• Easier to find groups than to start a new one

• Look at Group Statistics • Members, Demographics & Activity

• Ask to join all relevant groups• Contract Group owner – Nicely!• Ask about group and usage

Find Groups and Participate

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• Go to www.linkedin.com/company/add/show to add a company page

• Add Admin users to help• Add Products & Services – Name, category, image,

and description• Request recommendations for products or services• Learn more: learn.linkedin.com/company-pages/ or

www.youtube.com/watch?v=WLVZ2fselyo

Set up a Company Page

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• Answer ANY business question • Experts gain prestige by answering• Over 175 million registered members• Responses are unlimited• Make connections with experts• Follow up and start a conversation (leading to a

phone call)• Video I shot on how to use Linkedin Answers• http://youtu.be/6JWOfGVXPuo

Using Linkedin Answers

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LinkedIn Answers:Find experts by letting them find you

• Experts build prestige by answering questions

• Answer questions to show your expertise

• It’s all about networking - Look at number of best answers and quality of profiles to judge new business contacts.

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LinkedIn Answers:Best Practices:

• Search for your answer first• Write clear questions on interesting topics• Follow LinkedIn guidelines about your questions• Always post to 2 categories• Participate – Answer questions, post in group discussions• Save your answers – Reuse your expertise on blogs, pages• Rate Answers and reward good ones• My video on Linkedin best practices

• http://youtu.be/gqbUuYN3-m4

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Linkedin Answers:Use Linkedin to solve any business problem

• Social research can save you time with detailed opinions• Clarify your business questions• 10 questions/month but answers are unlimited• Post your questions in Linkedin Groups• Follow up with experts and work toward a phone call

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LinkedIn Answers:Learn by asking and save time

• Search for your Answer first• Any user can post a question to Linkedin Answers• Good questions will get good answers• Write clear, concise, interesting questions• Learn just by asking. Think about a problem enough to

write a question and you are half way there.

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• Leave your answer open long enough so experts can answer.

• Participate by clarifying your question and responding to questions about it.

• Respond directly to potential good business contacts. Let them know you appreciate their expertise and their time.

LinkedIn Answers:Be Interactive and Patient

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Linkedin ReferencesThe Basics – Linkedin Help from Linkedin

http://help.linkedin.com/app/home/Hubspot – Lots and lots of Linkedin resources

http://www.hubspot.com/linkedin-for-business-marketing-hub/Marketingprofs – Another big list including articles, webinars and blog posts

http://www.marketingprofs.com/topic/all/linkedinB2B Marketing on Linkedin and Facebook

http://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketing-resources/Local Linkedin Consultant, Christine Hueber -

http://christinehueber.com/category/linkedin/Article from Coryon Redd about Linkedin Answers

http://www.coryon.com/linkedin-marketing