linkedin at roppongi57 2 sep

Social versus Professional Networking

Source:Linkedin Marketing Solutions Presentation

Every professional is now a small business & a brand!

Source:Linkedin Marketing Solutions Presentation

What are professionals doing on LinkedIn?

Managing their professional identity

Building business relationships

Sharing advice and finding answers

Source:Linkedin Marketing Solutions Presentation

Serius Social Networking for Self

Experiences of a naïve networker on

Inkedin for the night

• A bit about Linkedin• Makin Linkedin Work for us

– Individuals– Small/Medium Businesses

• Establishin ourselves (Few examples)– Profile– Network– Groups– Applications– Answers

• A bit of what I am doin and Anecdotal Rah-rah• Rapid Firin

A bit about • Throbbing and buzzing Rolodex/supply

chain/Online talent stock exchange• More 'beef' on us – Alma mater, Updates

(Tweets, blogs ,etc.), Communication skills• Measure of popularity through 'activity /

traffic measures'– More conscious to 'market' ourselves to a key

'audience'

• Upfront credibility / fitment through recommendations

• Collective intelligence to leverage• Finally, our professional brand building in a DIY

format. Period.

Observations on a few people in Tokyo

Contacts

Reco

mm

enda

tions

Divedin, a bit more

49%51%

Expand

Leverage

Red Arc – Japanese networkers; Wihite Arc – Expat networkers

Contacts

Reco

mm

enda

tions

Workin it out for us

Be seen adding value

continuously

Leverage existing network

Expand with

relevant contacts

• Alumni, Clients, Colleagues, Experts, Recruiters

• Seek/Give a reason-why for connecting

• Do not hesitate to contact/message more than once; if you believe the person is critical

• Acknowledge upon connecting• Check who is viewing your profile

• Collective and Collaborative Intelligence

• Ask/Give recommendations, in advance

• Use more as a Whiteboard than a Water cooler

• Ask/Share/Post opportunities• Meet beyond Linkedin atleast once,

if possible• Use applications (My Travel,

Slideshare)

• Online talent stock exchange• Ensure your profile is 100% complete• Updated regularly with relevant & non-

confidential information, including blogs and tweets

• Join/Start groups in the areas of your interest• Post/Respond to Answers/Discussions • Invest time and effort (3 hrs/week…..)• Use applications (Books, Box.net, Slideshare)

Gettin Started

• Set up Your profile• Build your network• Use groups• Use Applications• Answer Questions

Profile – Use the next espresso time for that 100% elevator pitch

Profession

Seniority

Industry

Company Size

Geography

Education

Recommendatio

ns

Network – Add, Focus, Expand

Groups – More than a spectator Sport

Applications – Break The Ice, Be accessible

Questions – Let there be more

Mindin my own business• Make Linkedin url part of my coordinates

– http://www.linkedin.com/in/arunvemuri– http://ivak99.wordpress.com; http://blog.campaignasia.com/author/arun-vemuri/– @dailyvemuri, ivak99@yahoo.com

• Be regular in updating, sharing, responding• Message as many as I can, of those who viewed my profile• Promote my blogs, but rarely my personal tweets• Seek out to meet those who I want, and meet those who ask me to

– Read/Research about them• Be economical with lies. World peace…other such motherhoods

Findin Useful

• http://smb.linkedincreatives.com/• http://www.leadformix.com/Why-Should-You-

Use-Linkedin-For-B2B-Generation/

Put it in email

Write as if you write your CV

Track/Research

companies

My Observations on promoting groups

Define

Develop

Deliver

Dedicate

Drive

Dissuade

Contrasting Stories – Successful Ones

• Created: Sep 19, 2007• Type: Professional Group• Members: 477,780• Subgroups: 20• The largest group on

Linkedin

• Created: Dec 12, 2009• Type: Networking Group• Members: 3,317• Subgroups: 2• A successful niche group on

Linkedin

Sinkedin?

Time for Q&A