linkedin at roppongi57 2 sep
TRANSCRIPT
Social versus Professional Networking
Source:Linkedin Marketing Solutions Presentation
Every professional is now a small business & a brand!
Source:Linkedin Marketing Solutions Presentation
What are professionals doing on LinkedIn?
Managing their professional identity
Building business relationships
Sharing advice and finding answers
Source:Linkedin Marketing Solutions Presentation
Serius Social Networking for Self
Experiences of a naïve networker on
Inkedin for the night
• A bit about Linkedin• Makin Linkedin Work for us
– Individuals– Small/Medium Businesses
• Establishin ourselves (Few examples)– Profile– Network– Groups– Applications– Answers
• A bit of what I am doin and Anecdotal Rah-rah• Rapid Firin
A bit about • Throbbing and buzzing Rolodex/supply
chain/Online talent stock exchange• More 'beef' on us – Alma mater, Updates
(Tweets, blogs ,etc.), Communication skills• Measure of popularity through 'activity /
traffic measures'– More conscious to 'market' ourselves to a key
'audience'
• Upfront credibility / fitment through recommendations
• Collective intelligence to leverage• Finally, our professional brand building in a DIY
format. Period.
Observations on a few people in Tokyo
Contacts
Reco
mm
enda
tions
Divedin, a bit more
49%51%
Expand
Leverage
Red Arc – Japanese networkers; Wihite Arc – Expat networkers
Contacts
Reco
mm
enda
tions
Workin it out for us
Be seen adding value
continuously
Leverage existing network
Expand with
relevant contacts
• Alumni, Clients, Colleagues, Experts, Recruiters
• Seek/Give a reason-why for connecting
• Do not hesitate to contact/message more than once; if you believe the person is critical
• Acknowledge upon connecting• Check who is viewing your profile
• Collective and Collaborative Intelligence
• Ask/Give recommendations, in advance
• Use more as a Whiteboard than a Water cooler
• Ask/Share/Post opportunities• Meet beyond Linkedin atleast once,
if possible• Use applications (My Travel,
Slideshare)
• Online talent stock exchange• Ensure your profile is 100% complete• Updated regularly with relevant & non-
confidential information, including blogs and tweets
• Join/Start groups in the areas of your interest• Post/Respond to Answers/Discussions • Invest time and effort (3 hrs/week…..)• Use applications (Books, Box.net, Slideshare)
Gettin Started
• Set up Your profile• Build your network• Use groups• Use Applications• Answer Questions
Profile – Use the next espresso time for that 100% elevator pitch
Profession
Seniority
Industry
Company Size
Geography
Education
Recommendatio
ns
Network – Add, Focus, Expand
Groups – More than a spectator Sport
Applications – Break The Ice, Be accessible
Questions – Let there be more
Mindin my own business• Make Linkedin url part of my coordinates
– http://www.linkedin.com/in/arunvemuri– http://ivak99.wordpress.com; http://blog.campaignasia.com/author/arun-vemuri/– @dailyvemuri, [email protected]
• Be regular in updating, sharing, responding• Message as many as I can, of those who viewed my profile• Promote my blogs, but rarely my personal tweets• Seek out to meet those who I want, and meet those who ask me to
– Read/Research about them• Be economical with lies. World peace…other such motherhoods
Findin Useful
• http://smb.linkedincreatives.com/• http://www.leadformix.com/Why-Should-You-
Use-Linkedin-For-B2B-Generation/
Put it in email
Write as if you write your CV
Track/Research
companies
My Observations on promoting groups
Define
Develop
Deliver
Dedicate
Drive
Dissuade
Contrasting Stories – Successful Ones
• Created: Sep 19, 2007• Type: Professional Group• Members: 477,780• Subgroups: 20• The largest group on
• Created: Dec 12, 2009• Type: Networking Group• Members: 3,317• Subgroups: 2• A successful niche group on
Sinkedin?
Time for Q&A