linked in peterborough fall 2015
Post on 10-Apr-2017
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Welcome toYOU’RE ON LINKEDIN—NOW WHAT?
Your presenter:Christine Halvorson
Halvorson New Media, LLCAND THE
Today’s agenda
Why Building your profile Making personal connections Connecting with companies Joining (or starting!) groups
Your pace not mine
What I do now…
Manage Facebook Pages
Teach Monadnock Hospital Bond Wellness Center
Peterborough Players Theatre
1 health care policy account
My church My own
business
Blog posts for the New Hampshire Small Business Development Center
Customer Perspectives
TWEET Monadnock Hospital Currier Museum Misc health policy My own business
Write
My own workshops
Classes like this
UNH & SNHU adjunct (former)
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(Facebook for Grown-ups)
You will find NO cats!
7Is this you?
Networking for shy people
The job of every piece of communication is to
introduce your business to people who do not know it & to reinforce positive impressions
among those who do.
Especially on LinkedIN!
(There are only 1.3 million people in the state)
You live in a great small state
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Why use LinkedIN?
05/02/2023 13
Your Rolodexes linked to other people’s Rolodexes
I can see yours without asking you
I can ask to see many more beyond that
Bonus points if you know what a Rolodex is—
Double points if you still own one
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“The place” for professionals to
network, look for jobs, and “be found” by
employers.--Forbes
Simplest: Your resume online
A place to look for jobs…
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#1--Interesting jobs listed...
But, you’re here for business…
The Balsams model
HalvorsonNewMedia.com 23Find new customers/clients
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Membership in a virtual Chamber of Commerce
Your job, continuously
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Your goals?
1) Show people what you know2) Constantly build connections which
may help you at some unknown time in the future
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“Updates” just like Facebook
Showcase your knowledge on topics relevant to your business.
Let’s go live to my newsfeed
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#1: Build your personal profile
Even if you’re not job hunting and never intend to be again
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Steps to start
1.Create an account2.Build your
profile/resume3.Find people/announce
yourself if appropriate--LinkedIN will provide
prompts
Strive for “All Star” Status
LINKEDIN WILL PROMPT YOU WHEN SOMETHING IS MISSING
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Make a strong profile
“You must give enough info to give someone an impression of you.”
Strive for ALL STAR STATUS
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My job in 1981!
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#1 way to make a strong profile
Include a photo
A decent, clear photo of your face. Does NOT have to be done by a professional, but MUST BE you looking professional
Change it rarely.
(Also no birthday hats, bridesmaids dresses, pretty flowers, spouses or BFF)
Use a professional pose, not “I’m dressed up and look good” shot.
You don’t exist
You are a criminal
You are boring and fuzzy
Interesting, clear, friendly
Interesting, clear, friendly
Logo? Not so much…faces are better
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Which do you like--or not?
Find contacts: First method…
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Second method: in the middle of your newsfeed
We share 24 connections and I have no clue who he is
Know!
Know!
Know!
Know! Know! Know! Don’t Know!
Never under-estimate the value of your son-in-law’s sister
Some best practices..
Make your summary unique…
Set aside timeHalvorsonNewMedia.com 50
Best practices
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Better is to ask for recommendations
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REMEMBER YOUR GOALS(which may change over time)
1) Show people what you know and what you’re doing
2) Constantly build connections which may help you at some unknown
time in the future3) Think of “touchpoints” along the
way—be in contact with your connections
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Company pages: They’re not for everyone 1) You have a fair number of
employees, and/or 2) You constantly need to recruit or
replace even your small number of employees and/or
3) Your fellow businesses are confused about what you do
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Consider joining or creating groups
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