linked in peterborough fall 2015

Welcome toYOU’RE ON LINKEDIN—NOW WHAT?

Your presenter:Christine Halvorson

Halvorson New Media, LLCAND THE

Today’s agenda

Why Building your profile Making personal connections Connecting with companies Joining (or starting!) groups

Your pace not mine

What I do now…

Manage Facebook Pages

Teach Monadnock Hospital Bond Wellness Center

Peterborough Players Theatre

1 health care policy account

My church My own

business

Blog posts for the New Hampshire Small Business Development Center

Customer Perspectives

TWEET Monadnock Hospital Currier Museum Misc health policy My own business

Write

My own workshops

Classes like this

UNH & SNHU adjunct (former)

HalvorsonNewMedia.com 5

(Facebook for Grown-ups)

http://oem.readyphiladelphia.org/Customized/uploads/Uploaded%20Graphics/linkedin-logo.jpg

You will find NO cats!

7Is this you?

Networking for shy people

The job of every piece of communication is to

introduce your business to people who do not know it & to reinforce positive impressions

among those who do.

Especially on LinkedIN!

(There are only 1.3 million people in the state)

You live in a great small state

chalvorson

UPDATE THE DATA


Why use LinkedIN?

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Your Rolodexes linked to other people’s Rolodexes

I can see yours without asking you

I can ask to see many more beyond that

Bonus points if you know what a Rolodex is—

Double points if you still own one



“The place” for professionals to

network, look for jobs, and “be found” by

employers.--Forbes

Simplest: Your resume online

A place to look for jobs…


#1--Interesting jobs listed...

But, you’re here for business…

The Balsams model

HalvorsonNewMedia.com 23Find new customers/clients


Membership in a virtual Chamber of Commerce

Your job, continuously


Your goals?

1) Show people what you know2) Constantly build connections which

may help you at some unknown time in the future


“Updates” just like Facebook

Showcase your knowledge on topics relevant to your business.

Let’s go live to my newsfeed


#1: Build your personal profile

Even if you’re not job hunting and never intend to be again

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Steps to start

1.Create an account2.Build your

profile/resume3.Find people/announce

yourself if appropriate--LinkedIN will provide

prompts


Strive for “All Star” Status

LINKEDIN WILL PROMPT YOU WHEN SOMETHING IS MISSING

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Make a strong profile

“You must give enough info to give someone an impression of you.”

Strive for ALL STAR STATUS


My job in 1981!

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#1 way to make a strong profile

Include a photo

A decent, clear photo of your face. Does NOT have to be done by a professional, but MUST BE you looking professional

Change it rarely.

(Also no birthday hats, bridesmaids dresses, pretty flowers, spouses or BFF)

http://www.facebook.com/profile.php?id=1581914233&ref=search

Use a professional pose, not “I’m dressed up and look good” shot.

You don’t exist

You are a criminal

You are boring and fuzzy

Interesting, clear, friendly

Logo? Not so much…faces are better


Which do you like--or not?

Find contacts: First method…


Second method: in the middle of your newsfeed

We share 24 connections and I have no clue who he is

Know!

Know!

Know!

Know! Know! Know! Don’t Know!

Never under-estimate the value of your son-in-law’s sister

Some best practices..

Make your summary unique…

Set aside timeHalvorsonNewMedia.com 50

Best practices


Better is to ask for recommendations


REMEMBER YOUR GOALS(which may change over time)

1) Show people what you know and what you’re doing

2) Constantly build connections which may help you at some unknown

time in the future3) Think of “touchpoints” along the

way—be in contact with your connections


Company pages: They’re not for everyone 1) You have a fair number of

employees, and/or 2) You constantly need to recruit or

replace even your small number of employees and/or

3) Your fellow businesses are confused about what you do

Consider joining or creating groups

linked in peterborough fall 2015

Marketing