link building tactics, tips & tricks - blueglassfl 2010

(C) 2010 - CEMPER.COM & LinkResearchTools com

Link Building Tips

Strategies Tactics

Christoph C. Cemper

(C) 2010 - CEMPER.COM & LinkResearchTools.com

2

About Christoph & CEMPER.COM

• Doing in Link Building since 2003

• English, German, Spanish, French• Trust Links

LinkResearchTools.com

SEO consulting for selected clients

(C) 2010 - CEMPER.COM & LinkResearchTools.com

3

5CRUCIAL

Tips

(C) 2010 - CEMPER.COM & LinkResearchTools.com

4

TIP NO.

The SECRETOf

Link Building…

(C) 2010 - CEMPER.COM & LinkResearchTools.com

5

The Secret of Link Building …

DOESNOT

EXIST(it‘s a painful tedious job!)

(C) 2010 - CEMPER.COM & LinkResearchTools.com

6

Know your goals be realistic!

TIP NO.

(C) 2010 - CEMPER.COM & LinkResearchTools.com

7

you won’t get#1

overnight

(C) 2010 - CEMPER.COM & LinkResearchTools.com

8

TIP NO.

TEST

TEST TEST

(C) 2010 - CEMPER.COM & LinkResearchTools.com

9

TESTING ROCKS!

on test siteson satellite siteson competitor sites …

(C) 2010 - CEMPER.COM & LinkResearchTools.com

10

TIP NO.

DO YOUR RESEARCH!

Know your playing fieldEVERY industry is different!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

11

"don't take a sword to a gun fight“

Tim Meyer, Product Manager Yahoo (2006!)

(C) 2010 - CEMPER.COM & LinkResearchTools.com

12

one link canmake a

difference,but…

(C) 2010 - CEMPER.COM & LinkResearchTools.com

13

50.000 new links/DAY!

Damn, I‘d better find a new job, this link

building thing lookslike A LOT of hard

work…

(C) 2010 - CEMPER.COM & LinkResearchTools.com

14

Link Building Strategy

Link

Growth

Rates(link velocity)

(C) 2010 - CEMPER.COM & LinkResearchTools.com

15

Link Growth rates matter!

Q: how many links we need to become #1 ?

A: we don't know! let’s look at it!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

16

Numbers?

Sometimes 2000 links/day are just what you need.

Sometimes it's 20 per month.Not every link is equal though!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

17

see also …

http://bit.ly/linkgrowth

(C) 2010 - CEMPER.COM & LinkResearchTools.com

18

TIP NO.

Look at yourCOMPETITION

!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

19

Link Building Strategy

Competitors are potential

link sources

(C) 2010 - CEMPER.COM & LinkResearchTools.com

20

7 Golden Link Building Strategies #4 Common Outbound Link Analysis

How do I get my competitorsto link to ME ???

(C) 2010 - CEMPER.COM & LinkResearchTools.com

21

7 Golden Link Building Strategies #4 Common Outbound Link Analysis

1. find out where your competition links to …

2. go after those linked to pages3. Grab Linkjuice from

competition!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

22

Link Building Strategy

Anchor Text

Variation(an example)

(C) 2010 - CEMPER.COM & LinkResearchTools.com

23

THE GOAL

• cheap flights• flights• flight ticket• flight

(C) 2010 - CEMPER.COM & LinkResearchTools.com

24

Long Tail => Short Tail

• finding cheap flights to Brazil• best flight price to London• low cost flight ticket to Paris• affordable flight to New York• best offer to fly to Munich• cheapest ticket to fly to Europe• best price on flights to UK

(C) 2010 - CEMPER.COM & LinkResearchTools.com

25

Long Tail => Short Tail

• finding cheap flights to Brazil• best flight price to London• low cost flight ticket to Paris• affordable flight to New York• best offer to fly to Munich• cheapest ticket to fly to Europe• best price on flights to UK

(C) 2010 - CEMPER.COM & LinkResearchTools.com

26

Long Tail => Short Tail

• finding cheap flights to Brazil• best flight price to London• low cost flight ticket to Paris• affordable flight to New York• best offer to fly to Munich• cheapest ticket to fly to Europe• best price on flights to UK

(C) 2010 - CEMPER.COM & LinkResearchTools.com

27

Long Tail => Short Tail

• finding cheap flights to Rio• best flight price to Europe• low cost flight ticket to Munich• affordable flight to Brazil• best offer to fly to UK• cheapest ticket to fly to UK• best price on flights to Prague

(C) 2010 - CEMPER.COM & LinkResearchTools.com

28

Long Tail => Short Tail

• cheap flights• flight price• low cost flight ticket• affordable flight• best offer to fly• cheapest ticket to fly• best price on flights

(C) 2010 - CEMPER.COM & LinkResearchTools.com

29

Long Tail => Short Tail

• cheap flights• flights• flight ticket• flight• fly

(C) 2010 - CEMPER.COM & LinkResearchTools.com

30

Natural Anchor Texts

exact match domains really help …

source: www.LinkResearchTools.com

(C) 2010 - CEMPER.COM & LinkResearchTools.com

31

see also …

http://bit.ly/naturalanchors

(C) 2010 - CEMPER.COM & LinkResearchTools.com

32

RelevantLinks

(C) 2010 - CEMPER.COM & LinkResearchTools.com

33

Relevant Links

Top #1 and #2for

„Cheap Flights“

(C) 2010 - CEMPER.COM & LinkResearchTools.com

34

(C) 2010 - CEMPER.COM & LinkResearchTools.com

35

Relevant Links for „cheap flights“

• GOOD Link Profile for Travel, eh #2?

• source: www.LinkResearchTools.com

(C) 2010 - CEMPER.COM & LinkResearchTools.com

36

Relevant Links for „cheap flights“

• GREAT Travel Link Profile for #1 too

• source: www.LinkResearchTools.com

(C) 2010 - CEMPER.COM & LinkResearchTools.com

37

Not So Relevant Links

not so well themed …

source: www.LinkResearchTools.com

(C) 2010 - CEMPER.COM & LinkResearchTools.com

38

… unless you ARE an

„entertainment“ site

(C) 2010 - CEMPER.COM & LinkResearchTools.com

39

Domain Trust

(C) 2010 - CEMPER.COM & LinkResearchTools.com

40

Domain Trust

Linksare a

Connection from

Source to Target

(C) 2010 - CEMPER.COM & LinkResearchTools.com

41

Domain Trust

Link Impactalso depends on

TARGET

More Trust = More Impact!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

42

Domain Trust

YES!same link, different effect

depending on where you link it TO

(C) 2010 - CEMPER.COM & LinkResearchTools.com

43

Domain Trust

Build TRUST for your site

(C) 2010 - CEMPER.COM & LinkResearchTools.com

44

Domain Trust

get Authority

Links!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

45

(C) 2010 - CEMPER.COM & LinkResearchTools.com

46

Authority Links of #55

source: www.LinkResearchTools.com

(C) 2010 - CEMPER.COM & LinkResearchTools.com

47

Authority Links of #1

source: www.LinkResearchTools.com

(C) 2010 - CEMPER.COM & LinkResearchTools.com

48

Link Tactic

BEST LINKSare

FREE(the ones

you already have!)

(C) 2010 - CEMPER.COM & LinkResearchTools.com

49

Link Tactic

Convert IMAGE NO ALT

links to keyword links

(C) 2010 - CEMPER.COM & LinkResearchTools.com

50

NO ALT to keyword links

make these image links to get ALT TEXT!

source: www.LinkResearchTools.com

(C) 2010 - CEMPER.COM & LinkResearchTools.com

51

NO ALT to keyword links

oh, we haven‘t done this for some weeks…

source: www.LinkResearchTools.com

(C) 2010 - CEMPER.COM & LinkResearchTools.com

52

Link Tactic

Link Launderingwith

Link Pyramids(old but great technique)

(C) 2010 - CEMPER.COM & LinkResearchTools.com

53

„Blackhole“

great links to here

average links to here

shitty links here

(C) 2010 - CEMPER.COM & LinkResearchTools.com

54

„Diamond“

(C) 2010 - CEMPER.COM & LinkResearchTools.com

55

„Butterfly“

(C) 2010 - CEMPER.COM & LinkResearchTools.com

56

„Angel“

(C) 2010 - CEMPER.COM & LinkResearchTools.com

57

Link Pyramids „rule of thumb“

the closer to money site

the better the links!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

58

improve existing links!

Great Pageslinking to YOUalways need more links…

(C) 2010 - CEMPER.COM & LinkResearchTools.com

59

… and are your filter for all

“bad flavors“ …

(C) 2010 - CEMPER.COM & LinkResearchTools.com

60

TIP

THE BEST LINKSare those that

your competitorscan NOT get!

(C) 2010 - CEMPER.COM & LinkResearchTools.com

61

Stuff to read up …

7 Golden Rules of Link Buildinghttp://bit.ly/7golden1

7 Golden Link Building Strategieshttp://bit.ly/7golden3

5 Rules for Link Profilinghttp://bit.ly/linkprofiling

(C) 2010 - CEMPER.COM & LinkResearchTools.com

62

THANK YOU!

QUESTIONS ?Want to trial our

www.LinkResearchTools.com

Please leave your business card.

Contact mechristoph@cemper.com

http://www.cemper.com/ twitter.com/cemper

(C) 2010 - CEMPER.COM & LinkResearchTools.com

63

Bonus Tip

BONUS CONTENT

(C) 2010 - CEMPER.COM & LinkResearchTools.com

64

Bonus Tip

NO link requeststo

Matt CuttsTim Meyer

& other search engine reps

They are nice guys,...

(C) 2010 - CEMPER.COM & LinkResearchTools.com

65

(C) 2010 - CEMPER.COM & LinkResearchTools.com

66

(C) 2010 - CEMPER.COM & LinkResearchTools.com

67

but ...

(C) 2010 - CEMPER.COM & LinkResearchTools.com

68

Bonus Tip

even more

BONUS CONTENT

(C) 2010 - CEMPER.COM & LinkResearchTools.com

69

Bonus TIP 2

Don‘t Look atPage Rank

(C) 2010 - CEMPER.COM & LinkResearchTools.com

70

hu, no page rank?Matt CuttsSays(SMX Advanced

Seattle 2008)

We return random page rank data if

we feel like it – it‘s fun!

• Lesson learnt: don‘t look at PR

(C) 2010 - CEMPER.COM & LinkResearchTools.com

71

THANKS