I like Fables@MikeRamsey

@MikeRamsey

Toast & Fruit loopsArgued over who Was loved the most…

@MikeRamsey

@MikeRamsey

The Family hadSomething else For breakfast…

@MikeRamsey

MORAL:

Breakfast is the mostImportant meal.

@MikeRamsey

You might think you’re great,But Google & Users don’t careThey care about….

@MikeRamsey

Another Moral:

Content that gets

Links+ users love

@MikeRamsey

But mainly

Links@MikeRamsey

Especially now that organic Results ARE LARGELY Local results.

@MikeRamsey

75% of locallistings alsoranked 1st page organic.@MikeRamsey

Look at all the research That shows links are still hotLike a potato…

@MikeRamsey

https://moz.com/search-ranking-factors/correlations

@M

ikeRamsey

https://ahrefs.com/blog/anchor-text-study/

@M

ikeRamsey

https://ahrefs.com/blog/anchor-text-study/

http://backlinko.com/search-engine-ranking

@M

ikeRamsey

There’s a big

Problem

Local SEO’s aren’t talking/SellingLink building and aren’t spendingTime doing it.

@MikeRamsey

https://www.brightlocal.com/learn/local-seo-industry-survey/

@M

ikeRamsey

@M

ikeRamsey

@MikeRamsey

https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/

@M

ikeRamsey

Time for another Fable…

Burdened donkey and lazy horse.Donkey needed help, horse said no. Donkey dies, horse has to carry the Load and dead donkey.

@MikeRamsey

@MikeRamsey

We’ve gotten

Lazy+ScaredOf link building and penguins.

But It’sSoCute

Disavowing should be enoughTo recover from Penguin.

Removal of links is necessary ifYou have a manual penalty notice.

@MikeRamsey

We use Cognitive and Mozto identify Bad links.

@MikeRamsey

We use LinkDelete to remove Bad links. Its affordable and theyDo a good job.

Time for another Fable

Piece of Straw plays with matches…

Moral: Don’t play with matches. @MikeRamsey

So whatCan you do?

IdentifyLocal Audien

ceCreate Goals

& Rules

Audit&

Analyze

Develop

TacticsCreateCalend

ar

Launch+

Promote

Measure&

Report

Refine&

Repeat

Local Content Strategy

@MikeRamsey bit.ly/localawesome

If you are a big brand…

Ummm????

@MikeRamsey

@MikeRamsey

You can justGet links from The people Talking about You.

@MikeRamsey

It’s pretty Easy.

@MikeRamsey

Even ifThe news isn’tGreat.

@MikeRamsey

People likeBig brands andDo things for You.

If you are a smallish business…

@MikeRamsey

You have to work harder…

@MikeRamsey

Competitive IntelligenceTools Moz or ahref or Brightlocal

@MikeRamsey

@MikeRamsey

@MikeRamsey

@MikeRamsey

@M

ikeRamsey

@MikeRamsey

All Natural LikeOrange Juice

@MikeRamsey

Wowzers

@MikeRamsey

I can do this

@MikeRamsey

@MikeRamsey

LinktationsTools Local Citation Finder or Moz

Local

Linktation

Link to these sites

one guest postper month

Tools Link Prospector or Buzzstream or custom search

Easiest

Pro Tip: Narrow further with inurl:cityname

Use Email Hunter

Google Consumer Survey

Cost $100-$2000

Survey+infographic= lots of link ops

@MikeRamsey

Build A Local Interest Site

Cost $100-$2000

Time ???????

@MikeRamsey

Provide content thatCan be used on wiki

Donate A Website

Cost$100-

$2000

Time?????????

Buy closed down business

websitesCost $100-

$2000 Time ???????

@MikeRamsey

Local Internships

Cost Freeeee!!!!!

Time Minimal

@MikeRamsey

@MikeRamsey

75% Success Rate

bit.ly/LocalLinkBuilding

(tons of link ideas + this lovely presentation)

Remember the fable of the Tortoise and the Hare?

@MikeRamsey

Build more links.