…..lighting design considerations for retail environments to improve the ….bottom line $

…..lighting design considerations for retail environments to improve the

….bottom line $

Retail Design Assumptions….1. Retail environments are designed to support sales of products with the intention of growing the company through increased profits.

HMV prototype store / Boston Mass.

Retail Design Assumptions…. 2. Profits can come from increase sales and improved efficiency of the retail operation

Disney prototype mall store

Retail Design Assumptions…. 3. Lighting, when properly designed, is an important profit center consideration.

Disney 5th Ave. / NY, NY

What are some of the cost considerations associated with retail lighting programs?1. Equipment / purchase price, availability, quality,

performance, service by the manufacturer….

2. Labor / installation time. Some systems will install faster than others…..

3. Daylighting and Controls…

Use dimming on all incandescent sources to increase lamp life

4. Energy, maintenance and life cycle costing analysis

• Faux skylight with 40w. 5k CFL and sky blue paint / children's dept. Disney Store prototype

5. Aesthetics…of the luminaires and…the illumination

Manhattan Ford Dealership / NY, NY

6. The human factor….image, attraction, visibility andthe “silent sales aid”

7. Fees….liability and the cost of doing it right…. the 1st time !

Qualifications to consider in selecting your lighting specifier…

• Lighting design is their profession• Experience and project diversity• Continuing education / attends and provides seminars• Product knowledge / trade Shows & research• Human factors / study of human visual process and

psychological factors• Design awards / publication in trade journals• Not involved in the sale of equipment

• Consider the value added of an IALD member

Retail categories …3 case studies and a few points to consider… 1. Malls…

Sky Garden / Sydney Australia

Attraction…image…Day Night

Atmosphere…

Establish a visual hierarchy using “islands of light”…

2. Automotive Retail…

Attraction.....a discussion of the illuminance criteria for specific visual tasks... a new paradigm for the industry.

• Pat Moran GMC / Rochester Michigan. site lighting by Gary Steffy L.D., facility lighting by Illuminart

Automotive showroom or…showcase?

• Auto Show lighting conditions prior to 1992

A new way to think about lighting cars…

…that applies to new car showrooms.

A touch of theatrics ?… not

• Glass wall illuminated with linear fiber optics

• Audi Park Ave. / NY, NY

Improving visual comfort, reduction of visual distractions, directing focus of attention, creating a quiet “showcase” environment…well…almost..

Pat Moran GMC, Rochester Mi. / glare control

Service area illumination concepts… Goals• Improve mechanics visibility to increase productivity and

improve quality control.• Create an environment that amplifies an image of quality,

technology and customer satisfaction.• Provide design solutions that will provide a minimum 7 year

payback on initial investment.

Techniques• Provide daylight and decrease operations costs and create

a superior environment • Provide good uniformity and color rendering• Specify permanent, individually controlled task lights for

open hoods and under body inspection

3. Themed retail…

• Lady Foot Locker / Boston Ma. Disney 5th Ave. / NY, NY

World of Disney Store, Orlando Florida…

Key goals…

• Use the qualities of light and color to attract, excite and provide visual dynamics.

• Minimize energy costs in a store running 24/7.

• Improve ease of maintenance by designing with a minimum number of lamps (7) and providing maintenance training.

• General illumination in high ceilings from suspended pendants with 4, 40w CFL and emergency ballasts

• Accent lighting is provided from underside of pendants and perimeter cantilevered, wall bay track positions.

Lamps used, interior and exterior……..

1. 50 PAR 30 NSP HIR2. 100 PAR 38 NSP HIR3. 70 PAR 30 NFL CMH4. 40w 3k CFL5. 26w 3k CFL6. 32w 3k T87. 39w PAR 20 SP CMH

Daylighting, controls and maintenance features…• Daylighting design by Moji

Navvab determined optimum glazing, cooling loads and glare control.

• Photo cell locations dim incandescent and CFL downlights at store perimeter.

• Controls switched CFL and CMH sources and dimmed incandescent track for 24 hr operation.

• Luminaires are color coded with paint dots to easily identify lamp types.

• A maintenance poster illustrates proper aiming and lamp replacement.

MouseGear / Orlando Florida

a factory theme…… Lighting concepts derived from research of old books featuring illustrations of turn of the century factory designs and lighting

• Catwalks and conveyers Back lighted translucent panels with silhouettes support lighting Blue construction lights accent store perimeter

24” hi-bay lights use 42 CFL A rotating arm cues lights to lamps with diffusers. sequence on and off.

Lighting and interior design working together toward a common theme…

Retail design process recommendations….• Clarify your role as a lighting

designer and responsibilities of others on the design team

• Establish project goals and objectives early

• Define the retail brand image and how lighting may help “amplify” it

• Verify and clarify expectations of the lighting by the owner and design team.

• Require the involvement of an owners representative, early in the design to establish budgets and to do “value engineering” up front

• Provide clear and “formal” specifications using the IALD/LIRC Guidelines for Lighting Specification Integrity by the design team and contractors.

• Manage the design and control the specification in each phase.

• Provide lighting maintenance awareness and training to owners representatives.

so….what's wrong with this picture??

..how did this happen..??

Not an Illuminart project !

Who came 1st?... plumber?....electrician?...HVAC contractor?...probably not the Architect or project manager!Not an Illuminart project !

The importance of good maintenance training…what’s wrong with this picture??

Thank you for attending !

I hope you found this informative…and….fun…

?Questions?