lifebouy marketing strategy

PRESENTATION TOPIC:

LIFEBUOY SHAMPOO NAME:

RIAZ ID:

9466 CLASS:

MBA 3rd

IQRA UNIVERSITY PESHAWARIQRA UNIVERSITY PESHAWAR

LIFEBUOY LIFEBUOY SHAMPOOSHAMPOO

A brand of Uniliver Pakistan A brand of Uniliver Pakistan LimitedLimited

Size:Size: Large sizeLarge size Small sizeSmall size Sachet packSachet pack

Target MarketTarget Market YouthYouth Males and femalesMales and femalesEspecially with dry hairEspecially with dry hair

Positioning Positioning High quality shampoo which give High quality shampoo which give

your hair new look, strength and your hair new look, strength and shine.shine.

COMPETITORSCOMPETITORS

PantenePantene

Bio Amla ShampooBio Amla Shampoo

SunsilkSunsilk

MARKETING MIXMARKETING MIX

PRODUCTPRODUCT Lifebuoy shampooLifebuoy shampoo

PRICEPRICE Large size at Rs. 85Large size at Rs. 85 Small size at Rs. 50Small size at Rs. 50 Sachet pack at Rs.02Sachet pack at Rs.02

PLACEPLACE Available at every wholesale and Available at every wholesale and

retail shops.retail shops.

PROMOTIONPROMOTION Family health shampoo: with Neem reetha Family health shampoo: with Neem reetha

and Amla which gives your's family and Amla which gives your's family healthy, strong and shiny hairhealthy, strong and shiny hair

Maintain the natural color and shine of the Maintain the natural color and shine of the hairhair

Low price makes it affordable to every one Low price makes it affordable to every one

THE END…!!