lifebouy marketing strategy
TRANSCRIPT
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PRESENTATION TOPIC:
LIFEBUOY SHAMPOO NAME:
RIAZ ID:
9466 CLASS:
MBA 3rd
IQRA UNIVERSITY PESHAWARIQRA UNIVERSITY PESHAWAR
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LIFEBUOY LIFEBUOY SHAMPOOSHAMPOO
A brand of Uniliver Pakistan A brand of Uniliver Pakistan LimitedLimited
Size:Size: Large sizeLarge size Small sizeSmall size Sachet packSachet pack
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Target MarketTarget Market YouthYouth Males and femalesMales and femalesEspecially with dry hairEspecially with dry hair
Positioning Positioning High quality shampoo which give High quality shampoo which give
your hair new look, strength and your hair new look, strength and shine.shine.
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COMPETITORSCOMPETITORS
PantenePantene
Bio Amla ShampooBio Amla Shampoo
SunsilkSunsilk
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MARKETING MIXMARKETING MIX
PRODUCTPRODUCT Lifebuoy shampooLifebuoy shampoo
PRICEPRICE Large size at Rs. 85Large size at Rs. 85 Small size at Rs. 50Small size at Rs. 50 Sachet pack at Rs.02Sachet pack at Rs.02
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PLACEPLACE Available at every wholesale and Available at every wholesale and
retail shops.retail shops.
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PROMOTIONPROMOTION Family health shampoo: with Neem reetha Family health shampoo: with Neem reetha
and Amla which gives your's family and Amla which gives your's family healthy, strong and shiny hairhealthy, strong and shiny hair
Maintain the natural color and shine of the Maintain the natural color and shine of the hairhair
Low price makes it affordable to every one Low price makes it affordable to every one
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THE END…!!