lg - marketing - consumer perception

APROJECT REPORTONCONSUMER PERCEPTION TOWARDSLG ELECTRONICS BRANDSSubmitted towards te !artia" #u"#i""me$t #or te award o# De%ree i$BAC&ELOR O' BUSINESS ADMINISTRATION o# C(C(S UNI)ERSIT*+ MEERUT ,-./-0/12SUBMITTED B*SADDAM &USENBBA ,)I SEM(2ROLL NO(0 345314.E$ro" No(M/-14-556BATC&7 ,-./-0-./12UNDER T&E SUPER)ISION O',MR( B&ARAT B&US&AN S&ARMA2DEPARTMENT O' BBAS&RI DRONAC&AR*A PG COLLEGE+DAN8OUR+ GREATER NOIDA1DECLARATIONI,SADDAM&USENa student ofSri Dro$a9ar:a P% Co""e%e+ Da$;our+Greater Noida+ hereby declare that this project is the record of authentic work carriedout by me during the academic year -./-0/1 and has not been submitted to any otheruniversity or Institute towards the award of any degree.An attempt has been made by me to provide all relevant and important detailsregarding the topic to support the theoretical edifice with concrete research evidence.This will be helpful to clean the fog surrounding the various aspect of the topic. I hope that this project will be beneficial for the Organiation.

SADDAM &USENBBA ,)I SEM(2ROLL NO(0 345314.

!AC8NOWLEDGEMENTIamdeeplythankful tomyproject guideMr(BaratBusa$Sarmaforhisvaluable guidance and support at all time."astly, I amverythankful toall thosepeoplewhohassupportedmedirectlyorindirectly, andprovidedmeall thenecessaryinformationthroughout this projectreport compleSADDAM &USENBBA ,)I SEM(2ROLL NO(0 345314.

#CONTENTS PRE'ACE 3 INTRODUCTION6 OBJECTI)ES 5 LITERATURE RE)IEW < INDUSTR* O)ER)IEW /.0/4 SCOPE /1 COMPAN* PRO'ILE /30=. AN O)ER)IEW =/0=1 &ISTOR* =304= SWOT ANAL*SIS44045 RESEARC& MET&ODOLOG* 4 'INDINGS 1-053 NEW PRODUCTS LAUNC& IN MAR8ET 560