leveraging online video

Leveraging Online Video

Leveraging Online Video

“Let’s face it…video is the most powerful form of online advertising

for communicating brand and communicating utility.”

-Kris Jones, Pepperjam NetworkSource: http://www.onlinemarketingconnect.com/pepperjam/2010/02/online-advertising/

2010 Leveraging Online Video

Why Online Video’s Unprecedented Surge?

2008 Annual Views Per User: 101

2009 Annual Views Per User: 187

2009 saw 33.2 billion views of online videos.

Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/

2010 Leveraging Online Video

Why Online Video’s Unprecedented Surge?

YouTube more than 3.5 billion inquiries a month

YouTube doubled it’s views in 2009 From 6.3 billion (‘08) to 13.2 billion (‘09)

YouTube 2nd ranking search engine to date

Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/

2010 Leveraging Online Video

Why Online Video’s Unprecedented Surge?

The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.

Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/

2010 Leveraging Online Video

Why Online Video’s Unprecedented Surge?

More outlets and accessibility Smartphone's/mobile

Creating video is easier User-Generated content

Bad Economy More time at home

Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/

2010 Leveraging Online Video

Source: http://www.marketingcharts.com/interactive/online-video-viewing-reaches-record-high-31b-11573/comscore-top-us-online-video-content-properties-videos-viewed-november-2009jpg/

2010 Leveraging Online Video

Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

=MoreOn Site

2010 Leveraging Online Video

Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

SEO & VIDEO

Source: http://www.reelseo.com/seo-for-video/

Instant Distribution SEO & VIDEO

YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds, Blip.tv, Veoh, Viddler

Branding vs. Personalization on video players? Ex: Vimeo vs. Blip

 Simplifying Distribution & Analytics http://tubemogul.com/ http://trafficgeyser.com/ Abusing sites: permission denied!

Video Channels VIDEO CHANNELS

SEO Sites: http://www.reelseo.com/ http://technorati.com/ http://twitter.com/markrrobertson http://willvideoforfood.com/ http://www.reelseo.com/seo-for-video/

Google Blog: http://googlewebmastercentral.blogspot.com/

Society of Digital Agencies: 2010 Digital Outlook

Trends: http://corp.visiblemeasures.com/trends/

Small Business: Sunny Gault//Upcoming Workshop"Create & Distribute Professional Internet Video”

Resource Sites RESOURCES

Thank You.

Panelists:

Tino Sladavic tino@shilo.tv

Chris Karcher chris@emota.com

Joe Russo joe@23dfilms.com

Sunny Gault sunny@sunnygault.com

Moderator:

Bekah Christie bekah@christiemedia.com

Link to additional websites mentioned from the panel

Thank You.