leveraging online marketing strategies to grow your business

Leveraging Online Marketing Strategies To Grow Your Business

About Us

• Founded in 2003 – Web Targeted– Dave Bascom

• Rebranded in 2007 – SEO.com– Mike Mann

• Enterprise Clients– Dell, Hotels.com, Etc.

• SMB Clients– Local mom & pop shop

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Site Optimization

Whole Site Optimization

• Every page needs to be unique and tied to a specific keyword theme

• Silo your content

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Keyword Themes

• Keyword Research

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Keyword Themes

• Keyword Grouping

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SEO CompanySEO CompaniesBest SEO CompanySEO Services Company

Keyword Themes

• Mapping

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SEO CompanySEO CompaniesBest SEO CompanySEO Services Company

http://www.URL.com/SEO-Company/

Title Tag Optimization

• 65-70 Characters• Use Most Important Keyword• Write Naturally

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Meta Description Optimization

• 160-175 Characters• Include Most Important Keyword• Write Naturally• Include Call To Action

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Content Optimization

• Sufficient Content For Every Page– 250-400 words per page

• Optimized around keyword themes

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Content Creation

The Goal

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To create content that attracts both promoters and customers that are ready to buy from you.

We can accomplish this through regular blogging!

Why You Should Blog

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Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx

“Companies that blog have far better marketing results… The average company that blogs has 55% more traffic”

Content Development Process

• Buyer Persona Development• Topic Brainstorming• Post Creation & Optimization

– Properly structuring content• Social Promotion

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Buyer Persona Development

• Defining who your customer is and what they are interested in– Understanding customer

demographics– Understanding customer

psychographics

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Image source: hubspot.com

Brainstorming Topics

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Related Keywords

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Post Optimization

• Main keyword in post title• Sprinkle related keywords throughout content

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Structuring Posts

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Use headings to break up content

Structuring Posts

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Use bulleted lists to break up content

Structuring Posts

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Source: http://mashable.com/2011/09/12/website-usability-tips/

Help users scan content quickly by…

Structuring Posts

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Images & videos

Structuring Posts

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Social sharing buttons

Structuring Posts

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Include call(s) to action

Spread Content via Social Media

Three Components of Social Media

• Authenticity• Audience• Tight relationships

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Where Are Your Customers?

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Where Are Your Customers?

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Not Authentic

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WRONG!!!

Authentic

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RIGHT!!!

Audience

• # of Connections Means NOTHING!• How Do Connections Engage With Us?

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Relationships

• Promotion Outreach• “You scratch my back, I’ll scratch yours”

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Conclusion

• Site Optimization– Whole Site SEO– Title Tags, Meta Descriptions, Content

• Content Creation– Buyer Personas, Topic Brainstorming, Creation &

Optimization• Social Promotion

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Questions?

Thanks!!!

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Greg ShueyVP Client Services

Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03