let's recap (v. 2015-2016)

Let’s recap (with a new perspective)

Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com

IED, 24 May 2016 Lesson 12/2016

12. Let’s recap

Course program1. Start-ups

2. Ideas in context

3. Ideas Management

4. Market, Value and Business Model

5. Business Model Canvas

6. Being net

7. Start-up ecosystem and law

8. Communicate? Communicate!

9. Funding request

10. Pitch and launch

11. Lead it!

12. Recap and new perspective2

12. Let’s recap

Today’s table of content

1. Who we are

2. What is this course

3. Successful companies

4. #EpicFAILS?

5. Lessons learnt

3

12. Let’s recap

Start-ups 360°

• what is a start-up• how can I create mine• should I open a start-up?• what I never need• what is useful to know in advance• useful tool• network• …

4

12. Let’s recap

How I can..

• work• work better• design• communicate • present myself and my idea• telltoaninvestorveryquicklymyideaasifweareina

nelevator (best known as “pitch”)

5

12. Let’s recap

Rights

6 https://creativecommons.org/choose/

12. Let’s recap

Life cycle

7

Planning

Analysis

Design

Implementation

Maintenance

Maturity

Decline

4. Market and Value Analysis 12. Let’s recap

Evaluation tool: SWOT

8

12. Let’s recaphttp://www.educationbusinessblog.com/2007/07/target_market_selection_1.html?p=42

Matter of balancing

9

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12. Let’s recap11http://notes.fundersandfounders.com/post/80955964963/money-to-start-how-much-money-companies-started-with

12. Let’s recap12

12. Let’s recap

The Business Model CanvasDuring last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part:

• Value proposition

• Customer segments

• Channels

• Customer relationship

• Revenue streams

• Key resources

• Key partner

• Key activities

• Cost structure

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