let’s cut the qrap! the good, the bad, the ugly of qr codes in higher ed

Paul Strack – July 27, 2012@pstrack pstrack@customxm.com #hewebar

Let’s Cut the QRap!

Session AgendaWhat are they and why do they exist?

Why do they make us angry?

How are they working in HigherEd?

What can we do to ease the tension?

What’s next?

“QR Code is a registered trademark of Denso Wave Corporation.”

=

Why do QR codes make people so angry?

It’s super easy!

Write down…

Blackberry?

15 codes!

Write down (again!)

It’s automatic!

Is that all there is?

Archrival Youth Marketing study – QR Codes on College Campuses – November 2011

Size matters.

White space is our friend.

Don’t Be Dense.

Talk to me!

Teach me!

Give me a reason!

links to YouTube video.

Sooner Scan

Goals!• improve promotion of campus

with cool facts• Improve campus navigation &

include social interaction

Best practices learned:• Educate & secure your content• Understand your audience• Mobile Friendly content• Make the content valuable

QR Code Usage – Best Practices

Let’s Cut the Crap!• Size Matters• Shorten URL• Make it Mobile• Location, Location, Location• Educate the User• Give Users a reason to scan• Reward the Users• Provide Value• Measure, Track, Adjust, Repeat

Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.

NFC

NFC – Lexus ad in Wired

NFC vs QR

Faster, Easier?

People are used to the “tap/bump concept

Less expensive, free access

Currently more recognizable

No “hardware” required

Scan from further away

Augmented Reality Becoming Accessible

Source: Juniper Research Augmented Reality

Skinned app

Markerless AR

Marker-based AR

Source: Juniper Research

AR vs QR

Requires no print space for code or marker

Triggers can already be in existence

More marketing opportunities

Less expensive, free access

Currently more recognizable

Less development required

Let’s Cut the QRap!

QR or NFC or AR??

Thank you!

@pstrackpstrack@customxm.com