let’s cut the qrap! the good, the bad, the ugly of qr codes in higher ed
DESCRIPTION
QR codes are the Holy Grail or Marketing, right? Ok, Let's Cut the QRap Presented at the HighEdWeb Arkansas conference, This session will address the benefits and pitfalls of marketing with QR Codes. From an introduction to best practices in their use, to reviews of case studies highlighting the good, the bad (and let’s face it, they are all ugly), to even the absurd, we will discuss their validity as effective tools in the world of HigherEd marketing and communications. Additionally, this session will explore what may (or may not) be the future replacement for QR codes: NFC and augmented reality. Unless of course, the next big thing comes along before thentTRANSCRIPT
Session AgendaWhat are they and why do they exist?
Why do they make us angry?
How are they working in HigherEd?
What can we do to ease the tension?
What’s next?
“QR Code is a registered trademark of Denso Wave Corporation.”
=
Why do QR codes make people so angry?
It’s super easy!
Write down…
Blackberry?
15 codes!
Write down (again!)
It’s automatic!
Is that all there is?
Archrival Youth Marketing study – QR Codes on College Campuses – November 2011
Size matters.
White space is our friend.
Don’t Be Dense.
Talk to me!
Teach me!
Give me a reason!
links to YouTube video.
Sooner Scan
Goals!• improve promotion of campus
with cool facts• Improve campus navigation &
include social interaction
Best practices learned:• Educate & secure your content• Understand your audience• Mobile Friendly content• Make the content valuable
QR Code Usage – Best Practices
Let’s Cut the Crap!• Size Matters• Shorten URL• Make it Mobile• Location, Location, Location• Educate the User• Give Users a reason to scan• Reward the Users• Provide Value• Measure, Track, Adjust, Repeat
Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
NFC
NFC – Lexus ad in Wired
NFC vs QR
Faster, Easier?
People are used to the “tap/bump concept
Less expensive, free access
Currently more recognizable
No “hardware” required
Scan from further away
Augmented Reality Becoming Accessible
Source: Juniper Research Augmented Reality
Skinned app
Markerless AR
Marker-based AR
Source: Juniper Research
AR vs QR
Requires no print space for code or marker
Triggers can already be in existence
More marketing opportunities
Less expensive, free access
Currently more recognizable
Less development required
Let’s Cut the QRap!
QR or NFC or AR??
