lessons from the cannes lions pr jury by mslgroup

Post on 08-Sep-2014

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MSLGROUP‘s chief strategy officer Pascal Beucler shares his insights from Cannes Lions Festival of Creativity 2013, where he was a judge at the PR Lions awards. Specifically, he looks at the new powers of PR (People Relations), and shares best in-class examples for each: The power of empowering people. The power of leveraging innovation. The power of crowdsourcing content. The power of integrating disciplines. The power of moving people. The power of engaging millennials. The power of creating conversations that matter. For more, visit: http://blog.mslgroup.com/cannes-2013-the-rise-of-people-relations/

TRANSCRIPT

Yes we Cannes! Or we could: Lessons from the

Cannes Lions PR Jury

PR doesn’t only belong to PR agencies.

+The Grand Prix for the PR Lions was

awarded to Dumb Ways to Die

PR doesn’t only belong to PR agencies.

PR has new powers these days.

The new powers of PR.

The power of empowering people.

The power of leveraging innovation.

The power of leveraging innovation.

The power of leveraging innovation.

The power of crowdsourcing content.

The power of integrating disciplines.

The power of moving people.

The power of moving people.

The power of moving people.

The power of engaging millennials.

The power of creating conversations that matter.

The power of creating conversations that matter.

Celebrating Empowered PR (People Relations).

Or, as The Holmes Report puts it:

“The Rise of People Relations”

holmesreport.com/opinion-info/13562/Cannes-2013-The-

Rise-Of-People-Relations.aspx

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