leon barrett presentation

Web 2.0 For Business Getting the most from Web 2.0 for your business

Wednesday, 31 March 2010

Leon BarrettiMedia Developer

Gas Street Works

@leonbarrett

Wednesday, 31 March 2010

Mobile Web

Wednesday, 31 March 2010

Evolution

• A change in the way websites were used and constructed.

• Interaction and sharing of user data

• Community creation

• Online cohesion

Wednesday, 31 March 2010

Mobile Web

• Wap > Mobile Browser > Device Specific Apps

• ‘Instant on’ access

• Multiple entry points

Wednesday, 31 March 2010

Foursquare• New, mobile based social

network

• Uses the users location based on the GPS information

• Rewards for users who regularly visit a location

Wednesday, 31 March 2010

Plumb Center

• Location based iPhone application to automatically determine the nearest branch.

• Specific offers automatically fed to the user based on their location.

Wednesday, 31 March 2010

Rightmove

• Location aware iPhone application to show properties for sale in an area.

• Increased traffic and leads for Rightmove due to ease of use

Wednesday, 31 March 2010

Mobile Commerce• eBay and Amazon applications.

• Browsing and payment can take place away from a computer.

• Increased activity for eBay as bids can be placed whilst ‘on the go’.

Wednesday, 31 March 2010

Software as a Servicehttp://www.thisisreviewspace.com

Wednesday, 31 March 2010

ReviewSpace iPhone App

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What’s next?

• Increased transparency

• More use of location data

• Tightly integrated with mobile

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Exposure

• The more your customers are exposed to your brand, product or services the more likely they are to buy.

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Transparency

•Transparency will enable you to build loyalty and trust amongst your current and prospective customers.

Wednesday, 31 March 2010

Using Social Media • How are you/your business using social media

now?

• How do you think social media can help your business (awareness/demand/consultations)

• Who are your audiences?

• Where are they likely to be chatting?

• Ideas on how best to reach them?

• How are your competitors using social media?

Wednesday, 31 March 2010