lego company
Post on 13-Jun-2015
3.426 Views
Preview:
TRANSCRIPT
The Lego Company: live or die?
The Lego Company
• Facts • History • Challenges• Future directions
Kurt Kristiensen: CEO
Lego Company History
• 1942 – company founded by Danish carpenter, Ole Kirk.
• 1947- first plastic toys produced • 1955 – Lego “system of play
introduced• 1960’s - 80’s: massive
multinational growth
Lego Company Facts• More than 400 million people play with
Lego bricks every day• Machine tolerance in manufacture of
Lego bricks is 0.002 mm• 15 billion Lego bricks made every year• 915,103,765 ways of combining Lego
bricks
How Lego is made
Company Challenges
• Competition from imitators
• Other activities Video games Mp3 players Mobile phones
• Technological toys
Future Directions
• Develop Lego as a teaching aid
• Develop Lego as technological toy
• Develop interactive website /games
through R & D
In conclusion….
We believe the Lego Company with its
Long history
Excellent products
Ability to meet its challenges
will survive!
top related