legislative gotv digital, mobile

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Online Advertising

Mobile Advertising

Mobile Website

Text Messaging

Mobile Apps

QR Codes

Overview

New Media in Campaigns

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Not Traditional Media vs. New Media

30% of people don’t have a landline phone 35% of people don’t watch live TVNewspapers struggling in print form Online/Mobile/TabletsRadio

Overall Marketing Strategy

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Online Advertising

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Online Advertising

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Does it Work?

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Mobile Web Sites

Mobile web sites are not simply a candidate’s regular website “shrunk down” so the user needs a magnifying glass to read it.

If potential voters need to work too hard to find your information, they will miss your valuable message.

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Mobile Stats

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Text Messaging

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Conduct non-intrusive surveys (e.g.. Are you registered to vote yet? What zip code are you in?)

GOTV in November 2012

Micro Donations

Send reminder messages about the cutoff dates for voter registration and link to registration forms

Voter absentee reminders

Invite people to campaign events in their area code

Conduct polls/surveys

Find out what constituents are thinking

300 million Americans have cell phones and send about 4.3 billion text messages every day.

Text Messaging

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2000 – Websites2002 – Email Campaigns 2004 – Online Donations2006 – Viral YouTube Videos2008 – Facebook 2010 – Twitter and Text Messaging2012 – Mobile Apps

The Goal: Collect data for Get Out The Vote

(GOTV) and build momentum.

Mobile Apps

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Who is On Mobile?

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What Does a Mobile App Do?

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Goals of a Mobile App

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Goals of a Mobile App

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Rewards and Badges

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Connect All Of Your Marketing

Connect all of your marketing together to execute a call to action. By using a Quick Response (QR) code, you can take supporters from the offline world (debates, rallies, speeches, direct mail, TV commercials, newspaper ads) to the online world (website, social media sites, mobile app) where they can take that desired action you want them to – download the mobile app, vote, make a donation, get involved.

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Cami ZimmerPresidentCampaign Touch952-239-9822 cami@campaigntouch.com

www.campaigntouch.com Twitter: @campaigntouch

Thank you!