legislative advocacy: new players new rules, new realities
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LEGISLATIVE ADVOCACYNew Players, New Rules, New Realities
NDSU Extension Service/Research Extension CenterFall ConferenceBismark, North DakotaOctober 15, 2015
© Marshall Stewart Institute, LLC
Perspective
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New Players
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New Players
Democrats Republicans
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New Rules1. Shrink Government2. Grow Reserves3. Cut Taxes4. Lower Tax Burden/Tax Reform – “Close Loop Holes”5. Resist New Investments6. Cap the State Budget7. Privatization of Services8. School Choice9. Reduce Regulation10. State Impact – “National/International is Secondary”
© Marshall Stewart Institute, LLC
New Realities• Graying of America
• America’s Baby Boomers are retiring and have changed their priorities
• Browning of America• America is becoming more ethnically diverse
• Shifting of America• America is migrating
• Urbanization of America• America’s rural areas are losing population
• Polarization of America• American’s are on the extremes
• Media-Sensationalism of America• American’s listen/read only their own ideology
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The Pivot•3 Lessons Learned
1. What We Did & We Don’t Do Anymore.
2. What We Did & We Still Do.3. What We Do Now.
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The Pivot• Lesson #1
• What We Did & We Don’t Do Anymore!• Organize to…
• Turn up the “HEAT”• Pressure by…
• The “MASSES”• Turn the “DOGS” loose• “WEAR” them out
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The Pivot• Lesson #2
• What We Did & We Still Do!• Ground game…
•Build Good Will & Relationships•Build Strong Communications/Messaging•Doing Quality Work with Economic Impact
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The Pivot• Lesson #3
• What We Do Now!• Surgical Politics• Internal and External Strategy• Big Ideas (Topics)
•Signature Issue - Differentiation from the Past/They can put their Stamp on It
•Broad Economic Impact for the State’s Taxpayers
© Marshall Stewart Institute, LLC
New Strategy• 4 Tactics
1. Ground Game• Relationship-Building
• Elevator Pitch and Stump Speech2. Big Ideas (Topics)
• Signature Issue - Differentiation from the past so they can put their Stamp on It
• Broad Economic Impact for the State’s Taxpayers – how will everyone gain?
3. Surgical Politics• Core Group of Advisors• Fewer, Bigger Targets
4. Internal and External Strategy• Inside Politics – Bring Them With You.• Outside Politics – Show Them The Path. © Marshall Stewart Institute, LLC
New Strategy• Tactic #1
• Ground Game• Relationship-Building
• Elevator Pitch & Stump Speech
• 6 Practices• 3 Know’s
• Know who you are.• Know who you are
talking to.• Know what is important
to who you are talking to.• 3 Be’s
• Be flexible.• Be relentless.• Be honest.
© Marshall Stewart Institute, LLC
New Strategy•Tactic #2
•Big Ideas (Topics)•Signature Issue•Differentiation from the past so they can put their Stamp on It
•Broad Economic Impact for the State’s Taxpayers•How will everyone gain?
© Marshall Stewart Institute, LLC
New Strategy
• Tactic #3• Surgical Politics•Core Group of Advisors
•Fewer, Bigger Targets
© Marshall Stewart Institute, LLC
New Strategy• Tactic #4
• Internal and External Politics• Inside Politics
•Bring Them With You.• Outside Politics
•Show Them The Path.
© Marshall Stewart Institute, LLC
Learning by Doing (Application)• Ground Game
• Relationship-Building• Elevator Pitch & Stump Speech• To Do List:
1. List 5 influencers to know this year.2. Develop an Elevator Pitch (30 sec.).3. Develop a Stump Speech (3 min.).
Economy – Education – Health © Marshall Stewart Institute, LLC
Learning by Doing (Application)
•What’s the Big Idea…
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New Players, New Rules, New Realities
• Reminders…• Advocating, Educating, Lobbying – know your role, stay in your lane
• Stakeholders and Volunteers Development• Build Relationships• Use Caution with Trigger Words and Ideas• Build Partnerships for a Cause Bigger than You
• Economic Impact of Public Investments
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New Players, New Rules, New Realities• Remember…
THE
WHY
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New Players, New Rules, New Realities
• Thank you for the opportunity!• Stay connected with Marshall Stewart:
© Marshall Stewart Institute, LLC
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