legal marketing association - crisis communications program slide

Finding the Hose for Your Law Firm's Fire

Crisis Communications 201

What We’ll Cover F – FACE the fire

I – INTERNET ignition

R – REAL life

E – EXIT doors

H – HELP inside

O – OUTSIDE help

S – SECURITY

E – ELATION

Face the fire: Where does a crisis strike a law firm?

Alarming reduction in force

Firm investigated by government agency

Partner is convicted of a crime

Your firm gets dragged into a client crisis

Sharing Your Own Bad News

The “Face” of Your Firm

People and resources you must have available

Best practices with legal crisis communications

Is it too late when you face a pile of ashes?

Embracing a crisis

Forces change Exposes hidden problems New plans are created Early warning detection New competitive advantage

Action steps when back in the office

Plan and Team

Contingency

Real time monitoring

Recovery

Resources

Stop the Presses: The Crisis and Litigation PR Desk Reference

(Richard Levick, Larry Smith)

In the Court of Public Opinion: Winning Your Case with Public Relations

(James Haggerty)

Moderator: Tom Ciesielka, President, TC Public Relations tc@tcpr.net

Panelists: Maryanne Adams, Director of Client Service & Development, Franczek Radelet P.C. mca@franczek.com

Robin Iori, President, Iori & Associates iori@aol.com

Joshua Peck, Senior Media Relations Manager, Duane Morris LLP

JPeck@duanemorris.com