legal marketing association - crisis communications program slide
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TRANSCRIPT
Finding the Hose for Your Law Firm's Fire
Crisis Communications 201
What We’ll Cover F – FACE the fire
I – INTERNET ignition
R – REAL life
E – EXIT doors
H – HELP inside
O – OUTSIDE help
S – SECURITY
E – ELATION
Face the fire: Where does a crisis strike a law firm?
Alarming reduction in force
Firm investigated by government agency
Partner is convicted of a crime
Your firm gets dragged into a client crisis
Sharing Your Own Bad News
The “Face” of Your Firm
People and resources you must have available
Best practices with legal crisis communications
Is it too late when you face a pile of ashes?
Embracing a crisis
Forces change Exposes hidden problems New plans are created Early warning detection New competitive advantage
Action steps when back in the office
Plan and Team
Contingency
Real time monitoring
Recovery
Resources
Stop the Presses: The Crisis and Litigation PR Desk Reference
(Richard Levick, Larry Smith)
In the Court of Public Opinion: Winning Your Case with Public Relations
(James Haggerty)
Moderator: Tom Ciesielka, President, TC Public Relations [email protected]
Panelists: Maryanne Adams, Director of Client Service & Development, Franczek Radelet P.C. [email protected]
Robin Iori, President, Iori & Associates [email protected]
Joshua Peck, Senior Media Relations Manager, Duane Morris LLP