leeds #b3seminar: one search query, multiple intentions - tim grice

One Search Query, Multiple Intentions

Tim Grice – Director of Search

Optimising for keywords is fundamentally flawed.

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SEO is NOT PPC

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It’s a bit like tryingto understand women

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[It’s up to you]

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“I’m watching the match”

Leave me alone

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“If you really want me to”

Please don’t make me

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Balance Transfers

Students

Cash Back

Low Interest

Application

Brand

Prepaid

Air MilesCredit Cards

Will not work

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It applies to Brand search too!

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We’re watching your website ….. lol

…Return to Search

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New ‘no added value’ manual action lands.

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“Using aggressive calls to action and sales copy is like turning up to

a first date naked”Somebody?

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Simple.

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Related Search

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Ubersuggest

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Google Trends

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Google Keyword Tool

SuggestionsCompetitors

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Prioritisation

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Build your content around topics NOT keywords.

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Getting it Right

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Content StrategyManual Action/Panda

Manual Action Revoked

Content Strategy

No Link Building

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Tips#B3Seminar

Put your content where people can find it.

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You don’t need to write a dissertation.

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Don’t pollute your blog.

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Do some research.

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Thank you from

Tim.grice@branded3.com @Tim_Grice Branded3.com @Branded_3