learning, architectures and the golden gate bridge andrew joly design director line communications

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Learning, Architectures and the Golden Gate Bridge

Andrew JolyDesign DirectorLINE Communications

The Big Picture: 70:20:10

Dimensions of a Design Strategy

Learning Architectures

What does this mean for us?

McCall, Eichinger and LombardoExperiences

Relationships

Education

What does this mean for us?This is how people learn, not a learning strategy

Therefore:

Support the 70%

Develop the 20%

Design the 10% within the context of the other 90%

©LINE Communications 2011

Learning Content

Expert designed asynchronous content to meet results-focused requirements

• Rapid Nuggets• Traditional e-learning• Show-me/Try-me• powerpoint (+)• Scenarios• Simulations• Games• Documents• Assessment tools• Quizzes/Profilers• Video/Audio• etc.x

©LINE Communications 2011

Live Learning & Tools

Networked & Informal knowledge systems to support person-to-person, applied, on-the-job, volatile learning & knowledge

• webinars• virtual Classrooms• online meeting tools• email• forums• blogs• wikis• rating • social networking tools• voting and ranking tools

y

©LINE Communications 2011

z

Learning Journeys

Mentoring/training

Refresher activities

Follow-on group activities

Resource Material

Formal Learning

Pre-Learning

Invitation

Awareness/Teaser

©LINE Communications 2011

z

Learning JourneysAwareness, communications, refreshers, networks, and tools to drive learning to unconscious behaviour

• communications campaigns• awareness/teasers• champions & mentors• pre & post learning• formal learning• action learning groups• events & road shows • refreshers• top-ups

©LINE Communications 2011

z

x

y

Learning Content

Live Learning &Tools

Learning Journeys

©LINE Communications 2011

z

x

y

©LINE Communications 2011

Learning

Architecture

A Learning Architecture:A structure and strategy

A set of:

resources

courses

tools

pathways

conversations

......

...that join together to form a knowledge and learning 'world'

©LINE Communications 2011

©LINE Communications 2011

Film/Teaser

refresher version of workshop

Induction version of workshopemail

introduction

Charter poster

e-learning

Launch event

CampaignCollateral

Intranetsupport

Offline activity sheets

Assessment[1 week later]

Workshop

Competition

Programme or Course

©LINE Communications 2011

LMS

Induction

KM/Product

Database

Online 'Modules'

Workshop/F2F Learning

Foundation LearningProgramme

Product Sales

Mentoring programmes

Operations

Product/Launch material databases

Refresher programmes

Management Programmes

Sales Tools & mobile apps

Games & sims

Masterclass Videos

e-learning

Organisation level Architecture: Retail

©LINE Communications 2011

The Foundations of a Learning Architecture

Knowledge Resources

DialogueLearner Journeys

Communities

Learning Resources

Reflection & Reinforcement

Application and

Exploration

Internal Communicatio

nsEvaluation Extension

© LINE Communications 2011

Defence Academy

Knowledge resources

Learning resources

Communities

Dialogue (synchronous / asynchronous)

Learner

& journeys

Application & exploration

Reflect & reinforce

Learner

& journeys

Learner

& journeys

Jim PottsDefence Academy ofthe United Kingdom

What does this feel like for a designer or learning strategist?

Course=

Control

©LINE Communications 2011

Programme/Blend

=Strategic mix ©LINE Communications 2011

Blend + Informal

What happens between the formal learning? Creating pathways between elements Creating clusters; signposting Some hardwiring Mix of push & pull strategies

Harness experiences and feed back into learning

Blend +

=Touchpoints

Blend + Informal

©LINE Communications 2011

OrganisationalLearning Architecture

=Conversations & Channels©LINE Communications 2011

LearningOrganisation

©LINE Communications 2011

Andrew.joly@line.co.ukwww.line.co.uk@linecomms

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