leanconf 2014 keynote: leanconf cta: innovate! by janice fraser

LeanConf

Call To ActionJanice Fraser jfraser@pivotal.io

@clevergirl (twitter)

November 2014

@clevergirl

Keep in touch!

@clevergirl

Lean Startup is more than faithful execution of Build-Measure-Learn.

!

Lean Startup is about manifesting a better world.

Doing thought experiments.

Finding a big mountain to climb.

Observing strengths and shortcomings.

Being bold and also subtle.

INNOVATION

Disruptive Innovation

Disruptive innovations seem to be lacking when evaluated by the performance definitions of existing market leaders. !In reality, disruptors redefine quality based on needs of new or underserved consumers. !Dominant players are trapped by the attributes of their own success and can’t compete.

Mass market

customer needs

Disruptors: Clean slate redefinition of quality

Market Leaders: More, better, faster within current definition

FEAT

UR

ES

& P

ER

FOR

MA

NC

E

TIME

Features and performance eventually outstrip user needs. This creates an opportunity to innovate.

Opportunity Begins with Customer Needs

CLAY CHRISTIANSON INNOVATOR’S DILEMMA

POWER USERS

SATISFIED CUSTOMERS

EVERYONE ELSE“I tried it and didn’t like it.”

“I’m stuck with it because there’s nothing else.” “Not interested.”

d

HOW DO YOU MANIFEST AN INNOVATION?

“The happiest place

on earth!”

—me.

WHAT DO WE EXPECT FROM A SCHOOL?

Building

Hallways

Classrooms

GradeLevels

Teachers

Tests

Grades

Building Hallways Classrooms Desks !

Teachers Grade Levels Tests Grades Ratings

Building Hallways Classrooms Desks !

Teachers Grade Levels Tests Grades Ratings

CONSTRAIN

!

How do children learn?

PROVOKE

DOMINANT (Feature-Rich) !Test Scores (school-level)

Instructional Minutes

Report Cards

GPA

Consistent Curriculum

Number of Topics

Multiple Tracks

Parity in Accomplishment

Extra Curricular Offerings

Measures of Quality in Education

DISRUPTIVE (Outcome Driven) !Curiosity

Depth of inquiry

Tenacity (to think big)

Agency (the right to start)

Persistence (to deliver)

Adaptability

Collaboration

Trust

Joy (in learning)

ATTEMPT

THE SPACE

COLLABORATORS

LEARNING COMMUNITY

WATCH

BWX KANBAN

D ITERATING THE LIBRARY

AGENCY

AGENCY

INTENSE CURIOSITY

AGENCYINTENSE CURIOSITY

INTENSE CURIOSITY

KINDNESS

THE BWX INNOVATION

A learning community designed to make better humans. All of us.

Brightworks “Learning Arc”

Constrain

AttemptProvoke

Watch

CONSTRAIN

PROVOKE

ATTEMPT

Watch.

WATCH

Constrain

AttemptProvoke

Watch

DOMINANT DISRUPTIVE

Designers

Fashion Week

Experts choose

3 collections/year

9-month lead time

Big-batch manufacturing

Source in developing nations

Big Bet win/lose

APPAREL

CONSTRAIN

Designers

Fashion Week

Experts choose

3 collections/year

9-month lead time

Big-batch manufacturing

Source in developing nations

Big Bet win/lose

How can we sell what

consumers want?

PROVOKE

ZARA Reinvent the supply chain

BetaBrand Community chooses styles

ATTEMPT

“Zara delivers new products twice each week to

its 1,670 stores around the world. This adds up

to more than 10,000 new designs each year. It

takes the company only 10 to 15 days to go

from the design stage to the sales floor.”

–Forbes

Store Manager • Measures sales per garment daily • Evaluates customer comments about

garments • Places orders for restocking twice/week

Commercial team adjusts the order

Inditex manufactures on demand

Order arrives within 2 days

WATCH

— The Telegraph

Zara sells more clothes than Macy’s.

ATTEMPT

ATTEMPT

ATTEMPT

WATCH

Watch

Constrain

AttemptProvoke

Watch

Taxis (Lyft/Uber/Halo) Lunch (Food Trucks) Hotels (AirBnB) Dr’s Offices (One Medical)

NEW! City Guide (I know a great little place)

Disruption Canvas Board Worksheet Thing!

PROJECT NAME DATE

Market Leaders Hallmarks CONSTRAINTS PROVOCATION

RESPONSES

Leaders’ UVP

ATTEMPT

What will you disrupt today?

DISRUPTcancel

@clevergirl

Thank you!