lean ux for startup teams (kill yr darlings)

Kill Yr Darlings

startups+

ux

4evr

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

fear me.

outsized returns.

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

+ +

reduce wastemake products customers want

incremental releases

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

41,000 views(past 12 mos)

Entrepreneur in Residence

(2010-2011)

19,741 followers(1,738 listed)

Fall 2011(Random House)

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

5% (not the real number)

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

5%

(Proportions are accurate, but metrics on this page are not real values.)

4% 9.75%

30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions

Say each conversion is worth $2

That works out to $26,000 revenue by not waiting.

That’s more than most startups pay for design services, total, prior to launch.

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Less risk (and more)

The old way

The new way

)

)

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

The LEAN principle:

reduce INVENTORY, RISK, and WASTE

Make a design decision

Discover that it wasn’t right

Like this...Nobody clicked.

3 MONTHS

3 HOURS

) )

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

UX Cycles

THINK

MAKE

CHECK

PROTOTYPESWIREFRAMESVALUE PROPLANDING PAGEHYPOTHESESCOMPSDEPLOYED CODE

A/B TESTINGSITE ANALYTICS

USABILITY TESTINGFUNNEL

SIGN-UPS

GENERATIVE RESEARCHIDEATION

MENTAL MODELSBEHAVIOR MODELS

TEST RESULTSCOMPETITIVE ANALYSIS

Reduce cycle time, not build time

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

OMG! custdev=ux!

People, their goals & needs

Sketches & prototypes

“New user” experiences

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

• Keep your inventory low.

• Talk to your customers.

• Make something they want.

• Prove your ideas and your interfaces.

Lean means...

UX CLASSIC

UX CLASSIC

UX CLASSIC

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

How do you do good user experience work in a lean environment?

PROVE IMPROVE

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Lean User Experience Fundamentals

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Lean User Experience is a cross-functional,

principle-driven process characterized by rituals

that predispose teams to predictable, high-quality,

high-velocity user experience outcomes.

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LEAN UX PRINCIPLES

1. Design + product management + development = 1 product team

2. Externalize

3. Research with users is the best source of information

4. Focus on solving the right problem

5. Generate many options and decide quickly which to pursue

6. Recognize hypotheses & validate them

7. Rapid cycles: think/make/check

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

USERS

NEEDS

USES

FEATURES

USER STORIES THEMED RELEASES

1. BLAH2. BLAH3. BLAH

BOB CAN...

PEOPLE

PRODUCT

(INSERT BUSINESS THINKING HERE)

THIS WEEK

(CREATE SKETCHES, WIREFRAMES & PIXELS)

LEAN UX FRAMEWORK

WHYWHAT

HOW

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

USERS

NEEDS

USES

FEATURES

USER STORIES THEMED RELEASES

(INSERT BUSINESS THINKING HERE)

(CREATE SKETCHES, WIREFRAMES & PIXELS)

LEAN UX FRAMEWORK

THINK

MAKE

CHECK

THINK

MAKE

CHECK

THINK

MAKE

CHECK

THINK

MAKE

CHECK

THINK

MAKE

CHECK

THINK

MAKE

CHECK

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

LIGHTWEIGHT

LOW-FI

LO-TECH

EXTERNAL

FACE TO FACE

COLLABORATIVE

GENERATIVE AND DECISIVE

FAST

REPEATABLE

ROUTINIZED

GOAL DRIVEN

LEAN UX METHODS ARE

OUTCOME FOCUSED

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO WORKING SOFTWARE

ABSTRACT CONCEPTS

PyramidBusiness Model Canvas

Ecosystem Map

Personas (scenarios)Design Target

Activity Map

Sticky Triage

Story Boards

Story MappingIteration Planning

6-Up Sketching

2 or 3-Up SketchingTest CreationWireframesCard Sorting

Sketch BoardsPrototyping (many kinds)

Greyboxing

Black Hat Session

Pair Production/Design

Design BiblePattern LibrariesHousecleaning

STRATEGY

USER

USES

FEATURE PLANNING

IA, IXD, UI

DETAIL DESIGN

COHESIVENESS

THE UX FIELD HAS LOADS OF METHODS THAT WILL WORK LEAN. (PLUS A FEW OF MY OWN MAKING)

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Listen (talk*) to people**

Usertesting.com

Customer acceptance testing with paper prototypes

A/B testing

SurveysWatch people use

competitors

Behavioral metrics

Usability testing

OPTIMIZATION

CUSTOMER DEVELOPMENT

Heat mapping

GENERATIVE

QUANTITATIVE

Card sorting EVOLUTIONARY

WE ALSO HAVE METHODS TO “GET OUT OF THE BUILDING.”

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

WORKING SOFTWARE

ABSTRACT CONCEPTS

IDEATE

COMMUNICATE

LEARN

IMPROVE

Wireframe checkPairing

Housecleaning

MeasureRedo

Define the problem and write the “test” first

User need/quote as sprint name

Retrospective

RITUALS FOR LEAN PRODUCT TEAMS

LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO

Janice Fraserwww.luxr.co

@clevergirl@luxrco#LeanUX

Thank You!