lean marketing - a new business paradigm

Is Your Marketing

Tired?

“Lean means creating more value for customers with fewer resources.”!

Lean Enterprise Institute

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Why Lean Marketing?

1

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Consumer behaviour has changed

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Lean Inbound Marketing

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Consumer Skepticism

SOURCE: Nielsen

46% of people somewhat

trust print and TV advertising.

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© 2013, Versio2 Digital Marketing GmbHTwitter: @Versio2/de

Consumers Trust Peers

SOURCE: Nielsen

92% of people completely trust word-of-mouth and

recommendations from friends & family.

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Click to edit Master subtitle style

Source: HubSpot, 2011

61%of !

global consumers research products online

before they ever come to your business

Source: GroupM, Nielssen

90%click on organic search results Not AdWords

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4.6 hours/day spent on Social !

highest online activity

worldwide

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Your customers are in control

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Rapidly changing markets …

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… creates the need to be agile & flexible

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Hunger for innovation …

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… creates the need for faster speed-to-market

Management demands …

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… creates the need for measurability, growth and cost effectiveness

Increased competition …

… creates the need to stand out

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A Lean Solution Inbound Marketing

2

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Inbound marketing is focused on

content so your brand

gets found on search

12Source: HubSpot, 2010

Companies that blog get

55% more"visitors on their

website

LinkedIn & Facebook have generated customers for

41% of European companies

Source: HubSpot, 2013

© 2013, Versio2 Digital Marketing GmbHTwitter: @Versio2/deContent is the Fuel for your Website

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Blogging & Social Media

are key Drivers of

Search

SAP Case Study

๏ closed๏ traditional๏ sales-driven๏ conservative๏ push-marketing

✓ open✓ innovative✓ approachable✓ results-oriented✓ customer-oriented

SAP Lead-Capturing Forms

0

200

400

600

800

Registration Design Content

Improvement %

focused oncustomer-oriented content

Read Full Case Study

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3Marketing Return-on- Investment

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Cost per Lead

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!

Inbound Marketing ROI

✦ Additional revenue goal✦ IM program investment✦ Net gain✦ Gain over cost (200k/100k)✦ Marketing ROI

300’000- 100’000

200’0002

200%

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Inbound Marketing

✓ Fulfils all Lean Marketing Requirements

✦ 100% customer focused✦ Entrepreneurial & innovative✦ High speed-to-market✦ Agile, flexible & measurable✦ Continuous improvement ✦ Cost-effective

Discover Lean Marketing in depth in this comprehensive ebook, free download.