lean marketing - a new business paradigm
DESCRIPTION
Many company owners have already embraced a “lean” methodology in organisational structure, development, and operations, and are now looking at lean marketing and sales. The benefits of faster cycle times, increased flexibility, shorter development cycles, measurability, and an iterative and more targeted approach are hard to ignore. They can all be applied to the sales and marketing process. This slide deck shows the drivers of lean marketing and why inbound marketing is the perfect response to this business need. Discover Lean Marketing in depth in this comprehensive eBook, free download http://www.versio2.com/lean-marketing-executive-guideTRANSCRIPT
Is Your Marketing
Tired?
“Lean means creating more value for customers with fewer resources.”!
Lean Enterprise Institute
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Why Lean Marketing?
1
© 2013, Versio2 Digital Marketing Ltd.
Consumer behaviour has changed
© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Lean Inbound Marketing
© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2 © 2013, Versio2 Digital Marketing Ltd.
© 2013, Versio2 Digital Marketing GmbHTwitter: @Versio2/de
Consumer Skepticism
SOURCE: Nielsen
46% of people somewhat
trust print and TV advertising.
© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2 © 2013, Versio2 Digital Marketing Ltd.
© 2013, Versio2 Digital Marketing GmbHTwitter: @Versio2/de
Consumers Trust Peers
SOURCE: Nielsen
92% of people completely trust word-of-mouth and
recommendations from friends & family.
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Click to edit Master subtitle style
Source: HubSpot, 2011
61%of !
global consumers research products online
before they ever come to your business
Source: GroupM, Nielssen
90%click on organic search results Not AdWords
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
4.6 hours/day spent on Social !
highest online activity
worldwide
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Your customers are in control
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Rapidly changing markets …
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
… creates the need to be agile & flexible
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Hunger for innovation …
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… creates the need for faster speed-to-market
Management demands …
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
… creates the need for measurability, growth and cost effectiveness
Increased competition …
… creates the need to stand out
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
A Lean Solution Inbound Marketing
2
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Inbound marketing is focused on
content so your brand
gets found on search
12Source: HubSpot, 2010
Companies that blog get
55% more"visitors on their
website
LinkedIn & Facebook have generated customers for
41% of European companies
Source: HubSpot, 2013
© 2013, Versio2 Digital Marketing GmbHTwitter: @Versio2/deContent is the Fuel for your Website
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Blogging & Social Media
are key Drivers of
Search
SAP Case Study
๏ closed๏ traditional๏ sales-driven๏ conservative๏ push-marketing
✓ open✓ innovative✓ approachable✓ results-oriented✓ customer-oriented
SAP Lead-Capturing Forms
0
200
400
600
800
Registration Design Content
Improvement %
focused oncustomer-oriented content
Read Full Case Study
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3Marketing Return-on- Investment
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Cost per Lead
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!
Inbound Marketing ROI
✦ Additional revenue goal✦ IM program investment✦ Net gain✦ Gain over cost (200k/100k)✦ Marketing ROI
300’000- 100’000
200’0002
200%
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Inbound Marketing
✓ Fulfils all Lean Marketing Requirements
✦ 100% customer focused✦ Entrepreneurial & innovative✦ High speed-to-market✦ Agile, flexible & measurable✦ Continuous improvement ✦ Cost-effective
Discover Lean Marketing in depth in this comprehensive ebook, free download.