lead generator 2017 - social media

SOCIAL MEDIA

MATTERS

PART THREE

PREVIOUS SESSIONS

Part Two

Regional Preferences

Part One

Battle of the Sexes

THANKS TO OUR SPONSOR!

OFFICIAL APP SPONSOR

2017 USER EXPERIENCE AND CONFERENCE

2017 TODAY’S ONLINE RENTER STUDY

REASONS TO USE SOCIAL MEDIA

For what reasons would/do you use an apartment community’s social networking page for (i.e., Facebook, Twitter, Instagram, etc.)?

1 News/updates about the apartment community from the community staff 34.3%

2 Schedule of community social events and activities 22.2%

3 Provide feedback on your experience as a resident 19.0%

4 Communicate with the community staff 15.2%

5 View or post "classifieds" 15.1%

6 Post comments/images of my experience in the community 14.5%

7 Communicate with residents 13.0%

SOCIAL MEDIA ENGAGEMENT

SOCIAL MEDIA ENGAGEMENT

Have you ever interacted with an apartment community or property management company on a social networking site like Facebook or Twitter?

If yes: What was the nature of the interaction?

1 Compliment 32.6%

2 Enter a contest 30.7%

3 Question 23.7%

4 Complaint 18.5%

5 Recommend 17.8%

6 Respond to a blog post 12.6%

NOT A PRIORITYImpact on renewal decision

GETTING BETTER

2011

1.92

2015

2.01

2017

2.39

STRONG CORRELATIONSocial Media Perception of value

STRONG CORRELATIONSocial Media Perception of value

SOCIAL MEDIA GAMEPLAN

Reasons they WOULD Reasons they HAVE

News/updates about the apartment community from the community staff 1 Compliment

Schedule of community social events and activities 2 Enter a contest

Provide feedback on your experience as a resident 3 Question

Communicate with the community staff 4 Complaint

SOCIAL MEDIA GAMEPLANEngagement Touchpoints1. News/updates2. Contests/events3. Feedback4. Communication5. Entertainment

April = 20 Monday-Friday days

75/25 rule:• 15 posts that are informative,

fun and entertaining• 5 posts that are promotional

MON Community Updates

TUES Turn on Lightbulbs

WED Ask a Question

THURS Weekend In Sight

FRI Marketing/Promotions

COMMUNITY UPDATES

Good morning 102 South!

This week the landscapers are installing new flowers throughout the community, be sure to take a stroll and let us know what you think.

We have a new team member starting on Wednesday. John is a Service Technician with over 11 years of experience – we’re excited to welcome him!

Don’t forget to stop in and pick up your pool passes, summer will be here before you know it!

TURN ON LIGHTBULBS

Check out this great article we found on cleaning hacks – who knew dryer sheets were for more than just laundry!

This one pot recipe is just what we need on a busy Tuesday…and who doesn’t love cheese?

We asked our Lead Service Tech Mark for tips on cutting down your AC bill. Check out Mark’s words of wisdom.

Only a true Star Wars fan can ace this quiz. Good luck and may the force be with you!

ASK A QUESTION

What’s your favorite room in your home and why?

If you could invite one celebrity over for dinner, who would it be?

Any funny pet photos out there?

What’s your favorite restaurant within 10 miles of here?

Would you rather…?

WEEKEND IN SIGHT

Classic car show this weekend at City Square!

New movie opening this weekend, the reviews are great!

Bottomless mimosas at XYZ’s Saturday Brunch!

Downtown Music Festival starts tomorrow – get your discount tickets here.

MARKETING/PROMOTION

Residents in building 4 – how would you like to pick your neighbor and earn a bonus for doing so? Apt 423 is now available: awesome split 2 bedroom floorplan with a fireplace. Tell a friend!

Move-in ready 1 bedroom, close to the pool - just in time for summer!

Thanks to all for your feedback on our annual survey – we achieved an exceptional level score!

GIVE THESE A TRY

Re-launch your social

media

IM individual residents

Live stream walking a

vacant

Live stream a team

meeting

Celebrate resident

successes

KEY TAKEAWAYS

1. Write for the reader

2. Give your community a personality

3. Spark a positive emotion

4. Include photos whenever possible

5. Reading is hard – looking is easy

FINAL THOUGHTS

TARGET ENGAGESTRATEGIZE

UPCOMING SERIESStarting in April

Lace Up For Leasing

Part 1 – On Your Mark: The New Leasing Interview

Part 2 – The Digital Sprinter: Leasing Sight Unseen

Part 3 – High Rent Hurdles:Most Expensive? No Problem!

THANKS FOR ATTENDING!