july 25 2018 brochure marketing presentation · • new - no hassle social media lead...

Presented by: Michael Rozbruch, CPA, CTRS

Brochure Marketing

Roz Strategies © 2018 All Rights Reserved 1

• NEW- NO Hassle Social Media Lead Generation- New Each Mo!• NEW - Website “lead capture” Landing Page Generator! • NEW – Concierge Service & Support!• NEW – Online Training Course “8 Weeks to $10,000” !• Monthly Done-For-You TTTTax Resolution Times ax Resolution Times ax Resolution Times ax Resolution Times Newsletter!• Monthly Training webinars (live)!• Monthly Group Jump Start Q&A calls (live)!• Michael’s Mindset for Success Monthly Teleconference call!• 24/7 Access to ALL the Digital Premium Content! (Easy Templates)

Roz Strategies © 2018 All Rights Reserved2

Completely New, Redesigned With Brand New Content and Added Benefits!

https://members.rozstrategies.com

LIVE: August 23-25 at the Austin Downtown Westin

Here’s what you will get and take home with you if you attend the

Tax Resolution Success Summit in Austin:

� You’ll Be Creating Your Own Marketing Plan (Via a “Playbook”)� You’ll Determine Your Monthly Marketing Budget by Reverse Engineering

How Many Leads You Need to Hit Your Revenue Goals � Get the Marketing Strategies needed to hit these goals, and in WHAT

ORDER TO Implement them in� Learn How To Follow Up with Your Leads � Learn How To Use the 433A as a SALES TOOL in Your Initial Consultations

and Get Retained On The Spot! � Learn How to Charge AND Collect BIG fees—in Advance � And so much more…Early Bird pricing of $397 Expires 7/31

Register Here: www.rozstrategies.com/austin


LIVE: August 23-25 at the Austin Downtown Westin

Early Bird pricing of $397 Expires 7/31Register Here: www.rozstrategies.com/austin

� ADP - How you can help your clients resolve 941 problems

� ASTPS – Onboarding new clients

� SWYFT Filings – “White Label” Entity Formation Services

� PITBULL Tax – Case Resolution Management Software

� Eric Emeades – Keynote Speaker

� Dave Dee – One to Many presentations to professional groups

� Charlie Price – Get your own book done in 9 days!

� Hugo Fernandez – How to get clients with Google Adwords

Speakers and Vendors


Brochure Marketing

•Why even have a Brochure?


Brochure Marketing

Your Brochure has one purpose and one

purpose only:

To Get the Prospect to Contact you!!


3 Brochure Marketing Myth Busters

#1. Brochure Marketing is expensive:

• One of the Least expensive strategies there is

• 250/Full Color/100 Ib. Glossy/< $1.00

• 500 = $0.50

• 5000 = $0.10



#2. Brochure Marketing is ineffective:

• Look around – They’re everywhere!

• Best way to intimately describe service benefits and commitment to client service

• They act as “teasers” revealing just enough info for your ideal prospect to seek you out and CALL you!



#3. Brochures only work in direct mail marketing campaigns (Not!)

Nothing can be further from the truth;• Leave-behinds: Heavy foot traffic/truck stops/car washes/dry cleaners/think creatively

• Front lobby/reception area• Free reports• Anyone requesting information• In others lobby/reception area• Direct mail


Brochure Marketing

7 Benefits of Having a Brochure:

1. Testimonials = Prospects put themselves in their shoes

2. Positions you as an expert

3. Increases your credibility

4. Portability

5. Allows prospect to read at their leisure

6. A good brochure directed to your target audience will not get thrown away

7. Chances are if the prospect keeps it they will call


Who Should You Send Your Brochures To?

• ALL experts (referral sources)

• Existing and Previous Clients (if you’re just starting don’t wait to get brochures done

before mailing to this group!)



• All Direct Mail pieces

• Engagement Letters to Prospects that

didn’t retain you in first meeting

• Lien List mailings



• In your lobby/reception area

• In your office

• Your Free Special Reports

• All your sequential Follow-up mailings to prospects


6 Things The “Experts’ Tell You Not to Put in Your Brochure:

1. Prices (agree!)

2. Fax # (ok)

3. E-mail Address but not Website (disagree)

4. Accounting or Tax Preparation Services (agree-distractions)

5. Distractions – other websites/resources (agree)

6. Name of firm/logos (unless they convey a “call to action”)

on the top or front

Your Brochure has one purpose and one purpose only:

To Get The Potential Client to Contact You!!


The 10 Things You MUST Have in Your Brochure

1. Good/Strong Headline on front

2. Pictures and Images combined with text

3. Phone Number on Front, Inside and Back

4. E-mail, Website, Fax#

5. Two to Three Unique Selling Points

6. Reasons why they WANT to use YOU to help them

7. Two to Three Testimonials


The 10 Things You MUST Have in Your Brochure

8. Make it easy to read, no technical jargon – “People Magazine”

9. Clear instructions on what you want the reader to do;10. Make sure you have a clear and easy to understand

irresistible offer – repeat throughout brochure – Free Special report and/or Free Consultation.

Other Considerations:� Try to have your brochures be upbeat and positive, Sometimes scary may work too.� Your Brochure can also direct a reader to a landing page on the internet for a FREE

Report (“The 7 Steps to Resolving Your IRS Problem”) in exchange for their name and e-mail address and more.


Outside Panel – Side 1

Easy Template Library – Section Two


Inside Panel – Side 2

Easy Template Library – Section Two



Alternate Inside Panel -2

Examples of Unique Selling Points

• AVIS – “We’re #2, we try harder”• M&Ms – “Chocolate candies that melt in your mouth, not in your

hands”• Roz Strategies – “Get in the business of growing your business”• ASTPS – ‘We Train Rescue Squads For Troubled Taxpayers”• Fed-Ex – “When it absolutely, positively has to be there overnight”• A USP is not merely a slogan – it is your company’s DNA and

reason for being• You must be able to summarize it in a sentence what sets you

apart in the marketplace.


How to Create a Unique Selling Point

• Meet the needs and wants of your customers

• Offer something your competition doesn’t

• Hard for your competitors to copy

• Show why the prospect should choose you over the competition

• Should be clear, concise, not complicated to understand

• Tip: Determine what the most common complaints are and do the opposite!


How to Create a Unique Selling Point

• Go to websites that post consumer complaints and see what consumers are complaining about

• This is treasure trove of information that you can develop a USP from

• Most of the complaints in our industry are customer/client service related. Some are also related to the delivered "service” itself

• Make a list of mistakes others are making


The #1 Secret that you want to put in your Brochure:A Good Strong Headline at the TOP or FRONT

“Peace of Mind …..GUARANTEED!“FREE Consultation”

Stay away from generic sales pointsUse unique sales points

(Send reader to website for your Free Report and collect name and e-mail address)Use your picture and Images


Brochure Marketing

�Are Brochures still effective?

�What size should they be?

�What kind of paper should I use?

�How many should I print up?

�How much will this cost?

�Include an irresistible offer


Brochure Marketing

�What is a “rack card”? (4x9 double sided)

�Should have both images and copy

�What’s the difference between a Maven/Expert and a client?

�Not a lot of “white” space, but not to crowded

�Easy to read (don’t use technical terms)

�Color vs. B&W

�A Good Strong Headline at the TOP or FRONT


Brochure Marketing

• Images should evoke emotion from reader

• Should I list my other services too?

• Aren’t websites the same as brochures?

• Your brochure must convey why the reader should use YOU to fix their problem

• You should have at least 1-2 USPs that 80% of your competitors don’t have; and

• At least one USP that 99% don’t have


Brochure Marketing

• Examples of a USP:• “14-Touch” Point Client Assurance System• Our “3 Step IRS Solution Process” that resolves your tax

Problem permanently!• Do something you already do well and give it a title/name!• Your Unique Sales Points are your “secret sauce” that only

you have.• www.ripoffreport.com• www.complaintsboard.com


Brochure Marketing

• Use 2-3 Testimonials that relate to 80% of the types of cases/clients you want to attract

• 1099/IC cases, Business Owner 941/payroll tax cases, Single Moms, Loss of employment-Deplete IRA/401K cases, etc.

• Prospects will automatically look for similarities of their own predicament to the people in your testimonials.


Brochure Marketing

• Put them in the hands of “Mavens” or experts to hand out to their clients:

• Attorneys, Real Estate Professionals, Mortgage Brokers, Escrow Officers, Accountants, Bookkeepers, Insurance Agents, Credit Counselors, BK Attorneys

• You will receive, on average, 5 referrals per year from your Mavens that are nurtured! Where do you want to place your brochures?


Resources

• www.uprinting.com

• www.fiverr.com (design/logo)

• www.psprint.com

• www.printplace.com

• www.vistaprint.com

• www.minutemanpress.com


july 25 2018 brochure marketing presentation · • new - no hassle social media lead...

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