launch180 early adopters guide incubator case study
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a Launch180 Incubator & Case Study Program
The Early Adopter’s Guide
Who We Arewww.Launch180.com: - check us out, we are doing something amazingPartnerships and Bona Fides:
- Humber College, Entrepreneur-in-Residence/Innovation Lab
- University of Toronto Omnium Applied Innovation Course
- Ontario/Toronto – economic policy / jobs (including CoralCEA provincial agency funded by Ministry of Research and Innovation)
Private Consultancy:- Investment Banks, Retail Expertise, VC/Investment Funds, Start-ups, Fortune 50
DIFFERENCES IN INNOVATION
Sustaining Innovations are,
“The Domain of incumbents.”
Source: Retrieved from Google, 17 August 2013, search term “business innovation”, www.jeffdanley.com
Disruptive Innovations,
“Create Brand New Markets.”
The UnexpectedSuccessFailureOutside Event (Eureka Moment !)
Incongruity in RealityAsymmetry in Experience
Innovation on Process NeedBridging a Gap
Change in Market Structure
Demographics
Changes in PerceptionSociety Bites Back
New Knowledge
Competitive Advantage
TO EXPLOIT INNOVATION FOR ADVANTAGESustainableInnovation
Problem is Understood
Existing Market (red ocean)
Improves Performance Lowers Cost Incremental Change
Customer is Known
Market is Predictable
Traditional Business Model
Talk to Mainstream
Market Research
Disruptive InnovationV.
Problem is Undefined
New Market (blue ocean)
Innovation is a dramatic game changer
Customer doesn’t know
Market is Unpredictable
Traditional Models Fail
Talk to Early Adopters
Customer Development
Source: Retrieved from Google, 15 August 2013, search term “we want you”, www.comicbooksyndicate.com/
(if you are awesome)
Early Adopter DefinedSeeking a Competitive Advantage
Think in Abstract Terms
Comfortable with Ambiguity
Prepared to take a Measured Risk with a safety net
Able and Willing to run a Launch180 pilot
Source: Retrieved from Google, 17 August 2013, search term “steve jobs”, www.forbes.com
Why We Want YouWe harness and create Disruptive Innovation
You want to capture majority market share
Techies: “Try It !” Visionar
ies: “Get Ahead!” Pragmatist
s: “Stick with the
Herd”
Conservatives
Skeptics
2.5% 13.5% 34% 34% 16%
Custom Solutions
1. Problems with
Undefinable Answers
2. Define “Creative-
Constraints”
3. Leverage our Solution Network
4. Implement a controlled Live Pilot within 180 days
5. Build Case Study, verify
ROI, Next Steps
(for competitive advantage)
What We Ask From YouDefine one or more problem sets with “undefined answers”
- Meaningful implications (mission critical)
- Balance of constraints and creativity (we help you define)
Commitment to Implement a Funded Pilot Project:
- Controlled Risk, (minimum dollar commitment)
- Reference-able, ROI/KPI Metrics + Case Study (we will create)
Corporate Innovation Is Broken
Here’s why:
Fear of Failure (professional risk)
Inability to Run Multiple “Small Bets” (organizational risk)
High Resource Spend / Low Return (unacceptable ROI)
Inflexible Innovation Process (lack of diversity)
Group Think (closed, silo development)
Source: Retrieved from Google, 17 August 2013, search term “heavy”
What We Do For You
Leverage and/or combine our network of: -Entrepreneurs, (paid pilot - define, pivot, learning)- Live Business School Case Studies, (paid pilot)-Government Programs, (matching funds)-Private Consultancy, (fee based)-Communities, (WiiFM* - quid pro quo)
Source: Retrieved from Google, 17 August 2013, search term “leverage”, www.stock-options-made-easy.com
*What’s In It For MeMore good ideas - requires more ideas
- Access to entrepreneurs, crowd sourced innovation and/or private consultancy
- Same (poor) rate of innovation success notwithstanding great experience, resources, methodologies, curriculum etc.
Innovation comes from combinatory and adjacent possibilities
- Divergence, unique perspectives, plausible scenarios, fringes
Method (to the Madness)
- Networking, random connections, unique perspectives, patterns/association, user stories, extreme curiosity
What a pilot looks likeRelative
AdvantageOpportunit
y CostComplexity
& Simplicity
Observability TrialabilityHurdle
RatesCompatibilit
y
What a pilot looks likeRelative
AdvantageOpportunit
y CostComplexit
y & Simplicity
Observability TrialabilityHurdle
RatesCompatibili
ty
to paraphrase Everett Rogers,“an innovation of the degree to which the new method
or resource has advantages over the old one; major factor in determining whether the innovation is
adopted.”
What a pilot looks likeRelative
Advantage
Opportunity Cost
Complexity &
SimplicityObservabili
ty TrialabilityHurdle Rates
Compatibility
Innovation will happen - will you own it?
Second Mover Loses Market Share
Controlled Risk / High Reward / Cheap to Test
Focus on “learnings”Source: Retrieved from Google, 16 August 2013, search term “opportunity cost”, www.financenet.org
What a pilot looks likeRelative
Advantage
Opportunity Cost
Complexity &
SimplicityObservabili
ty TrialabilityHurdle Rates
Compatibility
Expe
cted
Ret
urn
Uncertainty of Success
Hurdle Rate
typical innovation
projects
Launch180 projects
Small Pilots, Big Impact
Manageable Investment
Measurable Results
Successful outcomes
What a pilot looks likeRelative
Advantage
Opportunity Cost
Complexity & Simplicity
Observability TrialabilityHurdle
RatesCompatibili
ty
“We use Design Thinking to make...
...the Complex into Simple, Elegant Solutions”
Source: Retrieved from Google, 17 August 2013, search term “islamic mosaic”, knotyouraveragethread.blogspot.com
What a pilot looks likeRelative
Advantage
Opportunity Cost
Complexity &
SimplicityObservabilit
y TrialabilityHurdle Rates
Compatibility
Focus on the Observable Need,“What the world needs is a dead mouse, not a
better mousetrap. A great value proposition focuses on your customer’s
pain. A real pain, not a nuisance...The world just wants a dead mouse. Show them the dead mouse.”
What a pilot looks likeRelative
Advantage
Opportunity Cost
Complexity &
SimplicityObservabili
ty TrialabilityHurdle Rates
Compatibility
Employ Scientific Method
Crowd Source Information
Multiple Hypotheses
Analysis and Reporting
What a pilot looks likeRelative
Advantage
Opportunity Cost
Complexity &
SimplicityObservabili
ty TrialabilityHurdle Rates
Compatibility
OUR Definition of Innovation, “SOMETHING YOU ARE REALLY
GOOD AT (compatibility)+ SOMETHING YOU HAVE NEVER DONE OR NEVER
THOUGHT ABOUT BEFORE (a Launch180 pilot)”
Thank You
Source: Retrieved from Google, 31 May 2013, search term evolution”, www.suberbwallpapers.com
Notes• Early Adopter to Start-Ups – CSR criteria
• Associations
• DMAC, Humber Alumni, others?
• Sponsors
• AmEx
• Partners
• OBI
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