presentation design 112: the importance of early adopters
TRANSCRIPT
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GROWT ow important are your early adopters?
ACKINGHBY VIKTOR ILIJEV
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EARLY ADOPTERS?It sounds too technical.
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brand ambassadorsLet's call them
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partners?Or maybe
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LOVE THEMHowever we call them we must
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ATTENTION.and give them our full
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PRECIOUSBecause they are our first and most
users of our product.
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EVERYONEIf they love it, they will tell
about it.
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THEY WILLIf you listen and give them what they want
do the marketing and sales for you.
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PRODUCT.Ultimately, they will be your
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THINK ABOUT IT THIS WAY
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COLONIZERSYour early adopters, are the first
of your rich undiscovered land you call your product.
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UNIMAGINABLEThe colonizers heard of a far away land that contains
riches that will solve their problems back home.
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ISLAND.So they come to your
to give it a try. What will they see?
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BEACHA simple, friendly looking
on which they would love to disembark?
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CLIFFSIDE?Or this rocky hostile
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ISLAND,When they venture further in your
will they find plentiful resources, like water, ore and wood?
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DESERT?Or encounter a hostile dry uninhabitable
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MAYOR Think of yourself as the
of this island. The almighty.
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SETTLEMENTBuild a small basic and effective
with basic roads, housing and tools to work and enjoy what the land
gives to them.
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HAVEN’T Don't complicate their life by giving them what
asked for. Instead... THEY
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THEY WILL...anticipate the right moment when
ask for it and give them what they need just before
they do.
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THE HAPPIERThe smoother their experience is,
they will be.
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LOVE TO BRAGAnd happy people
about how happy they are to other people.
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Oh and about anticipating the right moment...
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This is where your master plan, or the vision of how you want your island to look like comes into play.
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A carefully laid out master plan, with achievable goals, missions and quests results in easily anticipating the right moment and capturing it.
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RIGHT?You do have a master plan,
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Thanks for reading!
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