launch festival 2014 | practice safe crowdfunding

"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.

Mary Juetten, Founder & CEO@traklight

@maryjuetten#practicesafecf

LAUNCH - Feb 24, 2014PRACTICE SAFE CROWDFUNDING™

Entrepreneurs’ World

Innovation Capture is Hard

“

Start on the Right Trak

Do NOT start with creating a:

Campaign

Pitch

or

Business Plan

THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

#practicesafecf

IDENTIFY IP

PROTECT IP

PICK A PLATFORM

BUILD SOCIAL CAPITAL

CREATE A PITCH

What is IP?

• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes

NO legal advice provided!

IP Misconceptions

• IP is just for Tech companies & Patents are the only IP for inventors.

• You can copy anything without a copyright ©

• You can copyright an idea.

• Domain = TM

• If I pay for it, I own it.

1: ID your IP 2: PROTECT IP

WHY WHO

WHAT

WHEN

WHERE

✔

3: PICK A PLATFORM

REWARDS BASED:Kickstarter & Indiegogo How it works online!

EQUITY BASED:Not yet legal Online Business Planning

OTHER:

Angel List, Lending Club, Intrastate:Georgia, MicroVentures, Prosper

GET READY NOW

Same steps as other Financing Sources

REWARDS

CHOOSE THE BEST PLATFORM FOR YOU:

• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC

4: RAISE SOCIAL CAPTIAL

Success is directly related to Social Capital

Social Capital is more than Social Media

Quality not Quantity

social icon: creative nerds, iconarchive.com

CONTENT IS KING

Expert

Blogs

Speaking

Social Media

PR

WAY BEFORE

Traklight blog

ONLINE

Campaign

Business Plan

Projections

`

5: CREATE PITCH

Ignorance is NOT a Defense

Be Careful:

Video

Copy

Business Plans

Music

READ READ READ

Read License & Permission to Use

CODE: LAUNCH25

Mary Juetten

mejuetten@traklight.com

@traklight @maryjuetten

IDENTIFY. PROTECT. SUCCEED.

www.traklight.com

TAKE OUR FREE RISK QUIZ

Slideshare: Traklight