launch music conference and festival guide 2014

Jeremy WeissConference Director

WELCOME TO LAUNCH

STAFFAssistant Director: Elizabeth MaurerAssistant Director: Spencer CarpenterDirector of Art and Design: Andrew ZellProduction Manager: Bryan NaranjoProduction Assistant: Greg HildebrandProduction Assistant: Joseph SmithProduction Assistant: Production Assistant: Ryan MacalusoWebsite: Jeff BreilSocial Networking: Anthony CosciaSocial Networking: Amber Strazzo

Panelist Liason: Brittney KoserExhibitor Liason: Tammy EnoVolunteer Liason: Eddie NesbitContributing Writer: Julia HatmakerTravel Agent: Robin Ernst (BonVoyage Travel)

Advisors: Jennifer Baker (Mayor’s Office of Special Events - Director) Mike Mowery (Outerloop Management/Records) Greg Marco (Mayor’s Office of Special Events - Board) Justin Hershey (Central Penn Productions) Jeff Breil (Coyote Gospel/Black Lodge PR) Rick Gadd (Decadent Suite/Gadd Agency) Nick Storch (ICM) Nick Storch (ICM) Andrew Buck (APA) David Silbaugh (Summerfest/Yellow Phone Music Conf) Joe Devoy (Tellus360) Craig Buck (ICM) Andrew Ellis (APA) Jeremy Holgerson (The Agency Group) Rob Barber (Atomic Design)

A LETTER FROMTHE DIRECTOR

PANELIST SPOTLIGHTKEVIN LYMAN

IMPULSE RESPONSE

What is the most important weapon in an independent musician’s arsenal?

Carousel Kings plays Thursday, 4/17 at 7:15pm with Panic! at the Disco in Freedom Hall Dana Alexandra plays Friday, 4/18 at 10:45pm at Tellus360

PERFORMER SPOTLIGHT

THE SHACKELTONS

PERFORMER SPOTLIGHT

CAROUSEL KINGSPERFORMER SPOTLIGHT

DANA ALEXANDRA

Julia Hatmaker | [email protected] with permission from PennLive.com



LAUNCH 2014 ON THE RADAR

Gerhart FlavorfulCoffee Stage at

Gerhart FlavorfulCoffee Stage at


SCHEDULE YOUR WEEKENDGO MOBILE

We encourage you to use our mobile scheduling app on your iPhone, Android phone, or Blackberry. Discover more about the artists that are performing, sort events by type

(Conference, Festival, or General,) by genre and more. Panelist bios are available as well as the panels they will be speaking on.

Log in to create your own custom schedule and search and view what’s currently happening from your phone. Connect to your Facebook account and show your friends

what you’re doing, and find out what showcases or panels they will be attending as well.

To get started, just visit this web address from your mobile browser:To get started, just visit this web address from your mobile browser:http://launch2014.sched.org

PANELIST SPOTLIGHT JB BRUBAKER

Get one on one time with some of our guestsfor advice, critiques, and more.

Open to all LAUNCH badge holders.

Saturday LAUNCH Music Conference Workshops

Mentoring Hours

Friday, April 18 3:45-4:30pm

Saturday, April 19 3:15-4:15pm

Saturday, April 19 3:15-4:00pm

3:45pm

3:15pm

3:15pm

Friday LAUNCH Music Conference Workshops

WORKSHOPS

MENTORING

Workshops are designed to be an additionalresource to gather information in a smaller

setting than the panels. The following workshopsare open to all Conference Badge holders.

INDIE ON THE MOVE: Touring 101

MATT GREINER (of August Burns Red) DRUM CLINIC

PRESENTED BY: Kyle Weber

PRESENTED BY: Matt Greiner

MENTORS: Randy Nichols, Devin Timmons,Kevin Lyman, Mike Mowery, Tony van Veen,Lou Plaia, JB Brubaker, David Silbaugh

Crack the code to indie touring with Kyle Weber of thefamed indie touring resource tool, INDIE ON THE MOVE.

Matt Greiner of August Burns Red discusses the life of atouring musician, maintaining his principles, drumtechniques, and practice regimens. He will perform"Empire", "Provision", & "White Washed" by August BurnsRed, on drums, as well as host Q&A.

A RARE opportunity to sit down, ONE-ON-ONE with apanelist of your choosing for a 15-minute crash course!Be advised, SIGN-UP RIGHT AWAY! These spots willget snatched up QUICKLY and they are FIRST COMEFIRST SERVE!

LAUNCH is pleased to welcome the following music industry professionals here to sharetheir expertise with attendees. Whether you are an artist, a professional, or someone who

aspires to work in the music industry, these folks have a wealth of experience to share.

SPECIAL GUESTS

As a member of the management team at Good Fight Entertainment, Chuck Andrews manages the careers of artists such as AUGUST BURNS RED, BALANCE AND COMPOSURE, BEHEMOTH, CANNIBAL CORPSE, DEFEATER and more. In

addition, Andrews also spent years of his life on the road tour managingmanaging bands all over the world, including COHEED AND CAMBRIA, THE BRAVERY and FURTHER SEEMS FOREVER.

Chuck Andrews Jen AppelSouth Florida native Jen Appel graduated from Indiana University with a Bachelors in Communication and Culture and Barry University with a Masters in Corporate Communications and Public Relations. With over 7 years of professional experi-

ence in the Public Relations industry, Appel branched out and openedopened The Catalyst Publicity Group to assist emerging and established artists and brands in the music industry.

JB BrubakerJB Brubaker is the lead guitarist and primary song writer for internationally renowned metal band August Burns Red. He has toured over 40 countries and played over 1,300 shows in the band's 10+ years of existence. Brubaker has also been

actively involved in the management and business side of August Burns Red since their inception. August Burns Red since their inception.

Matt GreinerMatt Greiner is the drummer of August Burns Red and owner of Greiner Kilmer drums. His interests include spending time with family and friends, attending church and listening to podcasts, and teaching drum lessons.

BeBe sure to attend Matt’s breakout drum clinic on Saturday, 4/19 at the Lancaster County Convention Center.

Mike MoweryMike Mowery is the President and Managing Partner of Outerloop Management and owner of Outerloop Records. With Mike's extensive knowledge of the road and what it takes for a band to survive, Outerloop Management was born.

Based in Silver Spring, Maryland, Outerloop manages 40+ artistsartists and employs 6 managers, support staff and has a show promotion company, a record label and a marketing firm.

Andy RiceAfter working with Deathwish INC and Prosthetic Records, Andy Rice teamed up with Chuck Andrews and Nick “Biggie” Grimaldi at Goodfight Entertainment to start the Outliers Talent Agency. Booking over 20 artists, including EARTH CRISIS, SHAI

HULUD, CRUEL HAND, and DEATH BEFORE DISHONOR, AndyAndy has created a strong network and tour history for bands of all genres and sizes.

Ryan SorokaBy the time he was a freshman in High School, Ryan was booking tours. Through many years of learning by doing, Ryan was able to put together a reputable roster of fantastic bands across a number of different genres. The ever-growing roster

includes bands like The Story So Far, Action Item, Real Friends, Citizen, Alex Goot, Our Last Night, My Ticket Home.Citizen, Alex Goot, Our Last Night, My Ticket Home.

Greg VegasBrooklyn, NY based Greg Vegas’ 20+ years experience in distribution, marketing, artist and label management has made him a valuable partner for artists to navigate the US market. Greg’s company International Rescue Artist Development focuses on

artist management and consulting. Greg also worked at AlternativeAlternative Distribution Alliance for 13 years as the leading label development consultant.

Jeremy WeissJeremy Weiss currently runs two labels, CI Records (since 1987) and Think Loud Entertainment (owned by members of +Live+). He has produced over 1,200 live concerts through CI Productions, booking at The Chameleon Club, and at CI owned all ages venue, The Champ. Jeremy has

signedsigned notable acts such as August Burns Red, The Pink Spiders, Texas in July, Carousel Kings, One Year Later, etc, and manages Hot Jam Factory, One Year Later, My Heart to Fear, & more. He is the Director & Founder of LAUNCH MC&F.

Kyle WeberBefore starting Indie on the Move, Kyle Weber toured full time as the lead guitarist for the band ZELAZOWA from Philadelphia, PA USA. Between 2006 and 2009, ZELAZOWA independently performed over 600 shows worldwide, thanks largely in part

to Kyle's (and his brother, Bryan's) exceptional booking acumen andand unmatched persistence. (Bryan is one of the other founders of Indie on the Move).

Chrissy BorsellinoChrissy Borsellino graduated from SUNY Oneonta in 2008 with a B . A . in Music Industry. She has over 5 years professional experience in many different aspects of the music business. Her broad background includes stints in concert promotion, music

publishing, indie record labels, artist management, and publicity/marketing.publicity/marketing. Based in Brooklyn, NY, she is currently the Publicity Director for The Catalyst Publicity Group.

Spencer CarpenterSpencer Carpenter is a talent agent with The CI Companies, a talent agency repre-senting dynamic, diverse and fiercely hard-working artists with the same passion, dedication and commitment to match with agents specializing in booking North

America. Spencer has worked with bands such as LAUNCH performers ICE NINE KILLS, CAROUSEL KINGS and as well as artists such as BLACK TIDE and FIT FOR AN AUTOPSY.

Kevin LymanKevin is best known as the producer and creator of the hugely successful Vans Warped Tour, the longest running traveling music and extreme sports festival in the world today. In 2007, Lyman partnered with John Reese to present the Rockstar Energy

Drink Mayhem Festival. In addition to production, Kevin is part ownerowner of Side One Dummy Record Company. Kevin also acts as a consultant on multiple corporate branding projects.

Randy NicholsRandy Nichols has guided artists to several Gold records and Grammy nominations, overseen releases and sold out tours on six continents. His acts have seen a combined sales of over 3 million records and over $10 million in merchandise sales. He manages

or has managed Bayside, Underoath, The Starting Line, Say Anything,Anything, Person L, Aaron Gillespie, The Almost, and Fake Problems. He also works for the useful touring app, atVenu.

David SilbaughDavid is known as a talent buyer for Summerfest ("The World's Largest Music Festival") and fulfills entertainment relations and production supervisor duties in addition to producing the Emerging Artists Series for the festival. He is also an A&R

Consultant for Banshee Music, an Entertainment Relations ConsultantConsultant for Gibson, and a partner in entertainment consult-ing firm Pursuit Live.

Chris WaltersChris has been the Artist Relations and Marketing Manager for GHS Strings and Rocktron for more than five years where he works to determine which artists to endorse, organizes marketing efforts for trade shows and events such as SXSW and

NAMM. He works with more than 1500 musicians and bands of genres that include Rock, Country, Bluegrass and Blues. genres that include Rock, Country, Bluegrass and Blues.

Mike ZiemerMike Ziemer is a young entrepreneur founding Third String Productions, South By So What?! Music Festival, and Evolve Music Management. In 2013, SXSW!? would do over 6,000 people, establishing Ziemer a place in the music industry and

positioning him to launch the massive undertaking of a 3-Day editionedition of South By So What?! taking place in March of 2014 as a celebration of Third String Productions 10 years in business.

James Boswell has been touring full time for the past four years, tour managing and mixing FOH for Texas in July, amongst countless other artists, including Volumes and Attila. From the UK and Europe, to Asia, to criss-crossing all over North

America, James Boswell has worked in venues of all sizes and stature,stature, and with artists of varying genres and caliber. He now works for Goodfight Entertainmaint as a day-to-day manager.

James Boswell

Vince Edwards has been at Metal Blade since the summer of 2007. He serves as part of the publicity team, in addition to handling radio promotions. Over the last few years, Vince has added social media, graphic design, video editing/directing, lyric

video animation, plus a bit of A&R, and video game music placement/publishingplacement/publishing to his resume. You might have seen his lyric or music videos on the MetalBlade YouTube channel.

Vince Edwards

Grant McFarland is a recording engineer and producer at Atrium Audio. He and Carson (Slovak) spent several years estab-lishing a unique workflow as a production team before moving the studio to its current location in downtown Lancaster. Grant and

Carson pride themselves on their ability to connect with other artistsartists through the recording process, providing a fun environ-ment in which creativity thrives.

Grant McFarland

In 2006, Plaia co-founded ReverbNation, the leading provider of marketing & business tools for more than 3 million solo artists and bands worldwide. ReverbNation’s innovation is in helping vir-tually any artist grow their revenues, and

providing insight into how each marketing input contributes to overalloverall outcomes. Prior to ReverbNation, Plaia worked twelve years at Atlantic Records.

Lou Plaia

Carson Slovak and Grant McFarland have engineered, produced and / or mixed music for notable bands such as August Burns Red (SolidState Records), Texas In July (Equal Vision Records), This or the Apocalypse (eOne Music), Sirens & Sailors

(Artery / Razor & Tie), Affiance (Bullet Tooth), Rivers of Nihil (Metal(Metal Blade), as well as multi-platinum veteran bands Live and Everclear.

Carson Slovak

As CEO and president of AVL Digital Group, the parent company of Disc Makers and CD Baby, Tony van Veen has spent the past 25 years helping independent artists release, distribute, and promote their own music and movies. Disc Makers is the world

leader in CD and DVD manufacturing for independent artists andand filmmakers. CD Baby, is the largest independent music store and digital distributor in the world.

Tony van Veen

Since his freshman year in college, Richard has been working in the music industry in distribution and manufacturing, as well as running two separate indie labels. Currently, he is working at AtoZ Media in NYC, printing and pressing all types of

standard and custom records and CD's, as well as running a reissue label called Radio Raheem Records. reissue label called Radio Raheem Records.

Richard Warwick

Devin TimmonsDevin Timmons started in the music business as a tour manager Alesana, Drop Dead Gorgeous and Dance Gavin Dance. After 5 years of touring he was hired on as a full time manager with The Artery Foundation. Having been able to break such bands as Motionless In White and

leadingleading Asking Alexandria to two Top Ten's including a Top Five on the Billboard charts, Devin was promoted to Senior Vice President of The Artery Foundation. Currently Devin resides in Philadelphia, PA spearheading the east coast on behalf of TAF.

Tim ZahodskiAs a member of the Good Fight Entertainment management team, Tim Zahodski manages the careers of artists such as THE STORY SO FAR, THE MENZINGERS, ANDREW JACKSON JIHAD, POLAR BEAR CLUB, SUCH GOLD

as well as producers WILL YIP & VINCE RATTI.

Dr. Barry Atticks teaches music technology courses at Millersville University. Dr. Atticks holds degrees in Business Management & Piano (B.S.), Commercial Music Composition (M.M), Intelligence & Terrorism (M.S.) and Music Education (Ph.D) from Elizabethtown College,

CaliforniaCalifornia State University-Los Angeles, American Public University and Penn State University, respectively. Additionally, he has studied music technology at Berklee College of Music and the University of Oslo.

Barry Atticks

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