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Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
CUT THE VIRTUAL RIBBON
LAUNCH AN ENTERPRISE SOCIAL NETWORK
Nov. 10, 2015
Becky Graebe, Senior Communications Manager
@BeckyGraebe
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
ABOUT SAS
• Leader in business analytics
• Consistently ranked a Best Place to Work (No. 4 in US, No. 2 multinational)
• 13,800 employees
• Majority use PC, laptop, tablet or smartphone for work
• Most common job title: software developer
• Internal Comms team
of 12
• No print communications
• Learn more at sas.com
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL START SMALL, BUT START NOW
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL THE HUB
Launched
Feb. 14, 2011
• Enterprise collaboration platform
• Socialcast by VMWare
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL LOOK FOR WAYS TO STOMP OUT ORGANIZATIONAL SILOS
• Core team of eight from Internal Communications and IT
• More than 100 business requirements gathered (plus technical, legal
requirements)
• Cross-divisional project team of 35, representing every major division and area
Q
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL MAKING THE CASE
“Executives are optimistic but sober
about the next leg of the social-
technology pathway…
60 percent of respondents still say the
potential benefits outweigh the risks.”
- MCKINSEY & COMPANY GLOBAL
SURVEY RESULTS, MARCH 2013
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL NAME THAT RISK
1. Possible leaks of confidential
information and intellectual
property
2. Regulatory violations
3. Lost productivity
4. Negative comments
…
517.
518.
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL MAKE SURE ALL RISKS ARE REPRESENTED
What happens when employees don’t have
collaborative, social tools as part of the way
they work?
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: CORPORATE CULTURE OUT OF SYNC WITH
COMPANY VALUES
SAS corporate values
• Approachable
• Customer-driven
• Swift and agile
• Innovative
• Trustworthy
Are your communication tools and internal working environment
expressing those same values?
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: CORPORATE CULTURE OUT OF SYNC WITH
COMPANY VALUES
“Does anyone have
experience with
SAS BI in the SAP
environment?...”
5 mins = 2
responses
24 hrs = 6
responses
Ideas from
7 departments
4 countries
Swift and agile
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: ISSUES GO UNADDRESSED AND FIND SPACE IN
EXTERNAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: GOOD IDEAS GO UNMENTIONED OR INTO THE
HANDS OF COMPETITORS
INNOVATION DAY
“Examining ways
to improve an
existing process…
Spend the day
creating a new
product idea that
compliments the
SAS portfolio…”
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
• More than 1,400 groups
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: GOOD IDEAS GO UNMENTIONED OR INTO THE
HANDS OF COMPETITORS
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: GOOD IDEAS GO UNMENTIONED OR INTO THE
HANDS OF COMPETITORS
“What should we
be doing to make
work more fun?”
• 41 responses to
this leader’s call for
new ideas
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: EMPLOYEES DON’T FEEL
PERSONALLY CONNECTED AT WORK
2014 CENSUSWIDE AND
LINKEDIN SURVEY
46% of people admit
that work
friendships play a
role in their overall
happiness. The data
point increases to
57% for millennials.
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: REMOTE AND MOBILE WORKERS ARE LEFT TO
THEIR OWN DEVICES AND WITHOUT A VOICE
“Looking for data
and opinions…”
“I was able to
quickly track down
an answer.”
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: REMOTE AND MOBILE WORKERS LEFT TO THEIR
OWN DEVICES AND WITHOUT A VOICE
• Most social networking platforms are responsive, making information accessible regardless
of location
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: NEXT-GENERATION WORKERS OVERLOOK YOUR
ORGANIZATION
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: NEXT-GENERATION WORKERS OVERLOOK YOUR
ORGANIZATION
• Crowdsourcing is a natural part of event participation for next-generation workers.
What does your company offer?
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: NEXT-GENERATION WORKERS OVERLOOK YOUR
ORGANIZATION
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL RISK: EXPERTISE WALKS OUT THE DOOR
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIALRISK: EMPLOYEES AREN’T READY TO REPRESENT IN
EXTERNAL SOCIAL CHANNELS
Employees can
make a
tremendous
contribution to
total reach through
corporate social
accounts such as
LinkedIn, Facebook
and Twitter.
Internal social
tools get them
ready.
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL RECAP: RISKS OF NOT GOING SOCIAL
• Corporate culture out of sync with company values
• Issues go unaddressed and find space in external channels
• Good ideas go unmentioned or into the hands of competitors
• Employees don’t feel personally connected at work
• Remote and mobile workers are left to their own devices and
without a voice
• Next-generation workers overlook your organization
• Expertise walks out the door
• Employees aren’t ready to represent in external social
channels
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL GET OTHERS INVOLVED
• Team of 35 invited to periodic update sessions, vendor demos
• Offered “sneak peek” 10 days before launch, invited others to test
• Led to more than 1,400 members
and many active groups prior to
the official launch
• Help execs set up accounts and
get active early
• Execs active within first few days
• Special outreach to active bloggers
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL TIPS AND TRAINING
• Launch week promotions,
global training
opportunities, hands-on demos with
• Mobile download assistance
• Advanced training for groups
and depts
• Ongoing tips and training
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS
• Imbed social networking
streams on business unit
sites
• Combine real-time insights
with more static content
• Topic streams can be
imbedded on Sharepoint
team sites, HTML pages,
wikis
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS
• Comments post immediately
• Not anonymous
• Tie in to social networking platform
• Easy access to social media policy
• Like!
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS
• Live global Hub chats
• Global moderators, discussions
• Ideas, comments documented for all audiences
AMERICAS
Tuesday, Nov. 13
2 p.m. Eastern Time (US)
EMEA
Thursday, Nov. 15
10 a.m. Eastern Time (US)
2 p.m. France, Germany
3 p.m. UK
ASIA PACIFIC9 p.m. Eastern Time (US) Nov. 20
10 a.m. Nov. 21 Japan, Korea
9 a.m. Nov. 21 Philippines
12 p.m. Nov. 21 Australia
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS
• Hub-only exclusives – “behind the scenes” photos or contest entries
BEHIND THE SCENES
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS
• Employees network in 1,300+
professional and personal
interest groups they find valuable
• Post content to specific people,
groups or company stream
• Business units develop
recommended groups for
onboarding
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS
• Drive employees to the Hub via digital signage or intranet
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL TIE SOCIAL TO QUIRKY CELEBRATIONS
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL TIE SOCIAL INTO QUIRKY CELEBRATIONS
• For sale, Yoda shirts.
• With Yoda, take photos.
• Trivia contest, there is.
• Fruit Sabers, Yoda Ears,
Vader Veggies,
Wookie Cookies,
Yoda Soda!
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL READY, SET, ENGAGE
• Social media policies in place
• Feedback and help process
• Metrics and reporting – keep it simple to start
• Personal/professional activity
• Length of post life (2 years at SAS, any activity starts the clock over again)
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL READY, SET, ENGAGE
• Use social tools when recognizing employees for early adoption, smart uses
of the social platform
• Set up groups or hashtags to gather feedback and insights
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL CELEBRATE SUCCESS
• “Love the hub” day held on each anniversary
• Recognized most active groups, posts, execs
• Invited employees to share why they #lovethehub,
t-shirts awarded via random drawing
• Round-the-clock hub chat sessions moderated by
execs and grass roots employees from every
global region
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL THE HUB TODAY
11,484 active accounts (out of 13,800 employees)
29,998 messages
38,274 comments
28,138 likes
1,140 open groups, 425 private groups
7,305 files shared
January 2011 – October 2015
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
GET SOCIAL FINAL THOUGHTS
• The launch and adoption strategy is just as important
as your technology decision
• Get people involved early; the launch should not be a
surprise.
• Recognize early adopters and community influencers
• Integrate with day-to-day activities and events as
much as possible
• Keep the social in social networking
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Q & A
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