latest programmatic video trends across connected devices

1

2

Latest programmatic video trends across connected devices

Hi,

I’m Mette Bargmann!

I work for

as the

Director of Business

Development & Strategic

Partnerships

Hi,

I’m Mette Bargmann!

4

5

6

Viewing time

Cross screen is the new normal

8

9

Audience is everywhere...

10

Delivery formats

LINEAR OTTVIDEO ON DEMAND | LIVE STREAMING

IN-STREAM

INTERSTITIAL IN-CONTENT VERTICAL VIDEO

11

Video viewing habits

Connected TV

PC

Tablet

Mobile

Device usage is fragmented

Average Time Spent Per Day

with Major Media

Hrs : Mins

12

13

The little big screen

(highly engaged viewers)

GROWTH OFMOBILE

2019$14B2Bpeople

Accessed the web on a mobile device in 2016

Source: Advertising Expenditure Forecasts, ZenithOptimedia 2016

More than 2 billion of the 7.4 billion people on the planet accessed the web on a mobile device in 2016

Over the last years, mobile has become the

dominant digital advertising platform

Ubiquity

Smartphones move with us, rarely leaves our side

Personal connection

Personal devices, tied to one individual

The bridge that connects traditional linear television campaigns with larger cross-screen digital efforts

DATA

DATA

DATA

16

Mobile TargetingReach your mobile audience across platforms and devices or target by rich data parameters

PLATFORMS DATA DEVICES

GROWTH OFMOBILE

2019$14B

2018€93B

Source: Advertising Expenditure Forecasts, ZenithOptimedia 2016 and International Data Corporation (IDC), 2016

By 2018, global spend on mobile ads will grow steep until €93B

18

19

Connected TV

Connected Television

The lines between TV, desktop and mobile has blurred due to the development of Connected TV.

1

2

3

CTV Video Advertising Opportunity

22

• Connected TV (CTV) refers to smart TVs or set top boxes that can stream video content over the internet

• CTV advertising offers the same lean back experience of linear TV, with the audience targeting and measurement capabilities of digital

CTV is Increasingly Mainstream

23

24

Connected TVs Worldwide

Source: eMarketer, August 2015

In millions

Growth of Programmatic

By 2019, video will account for 55% of total programmatic ad spend globally

26

27

28

Over-the-top TV and Video Revenues in Western Europe will double between 2015 and 2021

OTT Growth in Western Europe

● Western European OTT TV and video revenues will more than double between 2015 and 2021.

● Growth rates will vary considerably between the 17 countries

Connected Television

Desktop

Mobile/Tablet

Programmatic TV

Mobile video advertising and CTV

■ Resume live pre-rolls ■ Gradually step things up towards

dynamic ad insertion

Pilot: pre-rolls (Dec, 2016) Live pre-rolls + DAI (Feb, 2017) Live pre-rolls + DAI (long-term)

■ Live pre-rolls before Standard Liège vs. Ajax match

■ Upside potential in ad revenue per match (indexed) is 67%

First steps in unlocking linear OTT’s programmatic potential have been taken

+67%

OTT (Pre-roll + DAI)

100

167

Linear

Pre-rolls + DAI (Q1-Q3, 2017) Live pre-rolls + DAI (mid/long-term)

(Europa League in OTT)

31

32

Thank youmbargmann@spotxchange.com

Want to know/read more? Connect with me and ask me anything.

Also check our newest Field guides to Programmatic

Mobile Advertising.

Or visit our Programmatic Video event on June 15th,

where we will dive deeper into the programmatic video trends.

www.spotxchange.com