latest programmatic video trends across connected devices
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Latest programmatic video trends across connected devices
Hi,
I’m Mette Bargmann!
I work for
as the
Director of Business
Development & Strategic
Partnerships
Hi,
I’m Mette Bargmann!
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Viewing time
Cross screen is the new normal
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Audience is everywhere...
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Delivery formats
LINEAR OTTVIDEO ON DEMAND | LIVE STREAMING
IN-STREAM
INTERSTITIAL IN-CONTENT VERTICAL VIDEO
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Video viewing habits
Connected TV
PC
Tablet
Mobile
Device usage is fragmented
Average Time Spent Per Day
with Major Media
Hrs : Mins
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The little big screen
(highly engaged viewers)
GROWTH OFMOBILE
2019$14B2Bpeople
Accessed the web on a mobile device in 2016
Source: Advertising Expenditure Forecasts, ZenithOptimedia 2016
More than 2 billion of the 7.4 billion people on the planet accessed the web on a mobile device in 2016
Over the last years, mobile has become the
dominant digital advertising platform
Ubiquity
Smartphones move with us, rarely leaves our side
Personal connection
Personal devices, tied to one individual
The bridge that connects traditional linear television campaigns with larger cross-screen digital efforts
DATA
DATA
DATA
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Mobile TargetingReach your mobile audience across platforms and devices or target by rich data parameters
PLATFORMS DATA DEVICES
GROWTH OFMOBILE
2019$14B
2018€93B
Source: Advertising Expenditure Forecasts, ZenithOptimedia 2016 and International Data Corporation (IDC), 2016
By 2018, global spend on mobile ads will grow steep until €93B
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Connected TV
Connected Television
The lines between TV, desktop and mobile has blurred due to the development of Connected TV.
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CTV Video Advertising Opportunity
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• Connected TV (CTV) refers to smart TVs or set top boxes that can stream video content over the internet
• CTV advertising offers the same lean back experience of linear TV, with the audience targeting and measurement capabilities of digital
CTV is Increasingly Mainstream
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Connected TVs Worldwide
Source: eMarketer, August 2015
In millions
Growth of Programmatic
By 2019, video will account for 55% of total programmatic ad spend globally
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Over-the-top TV and Video Revenues in Western Europe will double between 2015 and 2021
OTT Growth in Western Europe
● Western European OTT TV and video revenues will more than double between 2015 and 2021.
● Growth rates will vary considerably between the 17 countries
Connected Television
Desktop
Mobile/Tablet
Programmatic TV
Mobile video advertising and CTV
■ Resume live pre-rolls ■ Gradually step things up towards
dynamic ad insertion
Pilot: pre-rolls (Dec, 2016) Live pre-rolls + DAI (Feb, 2017) Live pre-rolls + DAI (long-term)
■ Live pre-rolls before Standard Liège vs. Ajax match
■ Upside potential in ad revenue per match (indexed) is 67%
First steps in unlocking linear OTT’s programmatic potential have been taken
+67%
OTT (Pre-roll + DAI)
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Linear
Pre-rolls + DAI (Q1-Q3, 2017) Live pre-rolls + DAI (mid/long-term)
(Europa League in OTT)
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Thank [email protected]
Want to know/read more? Connect with me and ask me anything.
Also check our newest Field guides to Programmatic
Mobile Advertising.
Or visit our Programmatic Video event on June 15th,
where we will dive deeper into the programmatic video trends.
www.spotxchange.com