lane change network your way to a new career day1 final 9 19 2011

copyright What's Working Well?, llc 2011

Lane Change: Networking your way to your next career

• Day 1

Mary Cosgrove, SPHR CEO, What’s Working Well?®llc

LifeLong Learning -09/20/2011

Agenda

• Career Strategies – What should you consider?

• Expertise + Find-ability + Strategic Alliance = Employability

• Networking it’s all Social and Strategic– Linked-In, FB,

Introductions

• Name - why you are here?

• Describe your perfect job.

• I would really like to do______ but ______

Career Strategies

• Strategies– a behavior, structure, or other adaptation that

improves viability

• Career Viability

Career Structures

• What we thought was true?• Structures change fast• 40% of the working population is considered

part time, freelance, consultant – cobblers

• If your not a cobbler – probability is high you will be at some time in your career

• Government, SBA and other support systems haven’t caught up with this reality

Consider

• Every job direct or contract is temporary

• You need to think of yourself as a free agent

• Your always looking for work – filling the pipeline

• Staying connected even more critical

Expertise + Find-ability + StrategicAlliance = Employability

Expert or in the process of becoming one – takes 10 yrs

to become+

You add more value than you cost your employer

IndispensableAdopted from Amy Adler: Inscribe Express

Resource: http://indispensablebymonday.com

Expert & Indispensable

Expert or in the process of becoming one – takes 10 yrs to become

+You add more value than you cost your

employerIndispensable

Adopted from Amy Adler: Inscribe ExpressResource: http://indispensablebymonday.com

Find-ability

Is there a missing link between you and your next engagement?

Manage your presence – online & in personFilling the Pipeline

Strategic Alliances

• Those key people who provide a stepping stone to something more or something else

• Within your organization and outside your organization

• Varied ages, within and without of your “expertise”

NetworkingIt’s all social

NetworkWhat is it?Why bother?Who is in yours?

How do you network now?

• Affinity Groups

• Neighborhood

• School – Alumni Association– U of Utah

Weak Ties + Strong TiesTotal Network

• Weak Ties – provide access to information and resources beyond those available

• Strong Ties – Motivation to assist and more easily available

Human Resources and Recruiters

• 90% use social networking for recruiting– 75% reported successfully hired through

social networks

Most Popular• LinkedIn 89%• Facebook 55%• Twitter 45%

Jobvite’s Social Recruiting survey.600 HR Respondents

Reported in HR Executive9/16/2010

Be Seen

• If you’re not there – get there

• Utilize apps to add depth and breadth

• Create an on-line presence – sharing documents, blogs

• Join Groups

• Answer Questions

Be Found

• Understanding Key Words in your industry

– Job Descriptions– Job Postings– What do you do?

Optimize Your Online Presence

• Recruiters and hiring managers must believe in your expertise.– Use the right language in LinkedIn and everywhere

else you can be found online

• Personality counts – Authentic Voice– Stand out in your industry as yourself.– Don’t be who “they” want you to be; be who you

The “I am” Statement

• AKA– Unique selling proposition– Personal branding statement– Elevator pitch

• What is yours?– Interviews and chance meetings– Online presentation

• Descriptor

• Intention

• Outcome

• Project Manager

• Who aligns people, inventory and process

• Resulting in repeatable, on time, on budget production line installations

LinkedIn Success Strategies: How Will You Get Found?

Your profile tagline or headline:The most important part of your profile

and the easiest to tweak

Search Engine Optimization

• SEO – key words

• What would someone search on

• Experiment – search yourself – do you show up?

Building Your Profile

• Review – Public or not– What do you want others to see?

Home Work

• Set up your profile or tweak it• Link with me – I will provide feedback• In class review• Next week – research, groups, questions etc.

Summary

• Workforce Trends – You’re a free agent act like one

• Career Management – You’re never done• Indispensability + Find-Ability + Strategic

Alliance = Employability

Questions

lane change network your way to a new career day1 final 9 19 2011

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