la sanitation dept - bulk pick-up program

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Sanitation Dept. of Public Works Bulk Pick-up program

Target – USC/UCLA Street, Online Marketing, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com

Banner Ads, Newsletter Advertising, Online Editorial Postings, Dedicated Emailing and Sweepstakes hosting were all utilized to promote the bulk pick-up program.

•  Social Media Campus Circle utilized its own Social Media channels to promote the bulk pick-up program. We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as well as school newspapers

as a marketing tool to promote the bulk pick-up program through print advertising. • Event Marketing – Campus Circle utilized its street team to distribute bulk pick-

up program promotional items at various events.

Print Advertising – Campus Circle #1

Print Advertising – Campus Circle #2 Ads ran in multiple issues during the spring semester

Print Advertising – Daily Trojan

Print Advertising – Daily Trojan

Print Advertising – Daily Bruin

Print Advertising – Daily Bruin

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 760,000 page views and 438,000 unique visitors. Imp. – 1,712,073. Clicks – 3,417

Campus Circle

Newsletter Emails – 23,310 Opens – 2,320

Week Newsletter Campaign

Total Clicks– 44

Banners ran in our

newsletter for 10 weeks.

Online Content

Page Views to date – 2,245

Website Traffic Page Views – 760,000/month

Unique Visitors – 438,000/month

Dedicated Email #1 Delivered – 32,859 Opened – 2,757 #2 Delivered – 33,022 Opened – 2,544

Sweepstakes

Page Views – 2,009 Entries – 564

Website Traffic Page Views – 760,000/month

Unique Visitors – 438,000/month

Sweepstakes - Age

Sweepstakes - Gender

Sweepstakes - Ethnicity

Sweepstakes - Status

IP Targeting Campaign (USC/UCLA)

IP Targeting Campaign Stats

On Campus Mkting– USC/UCLA #1

On Campus Mkting– USC/UCLA #2

On Campus Mkting– USC/UCLA #3

On Campus Mkting– USC/UCLA #4

On Campus Mkting– USC/UCLA #5

Street Marketing #1 (USC/UCLA)

Street Marketing #2 (USC/UCLA)

Street Marketing #3 (USC/UCLA)

Street Marketing #4 (USC/UCLA)

Street Marketing #5 (USC/UCLA)

Street Marketing #6 (USC/UCLA)

USC Springfest #1 – 4/5/2014

USC Springfest #2 – 4/5/2014

USC Springfest #3 – 4/5/2014

UCLA Jazz Reggae Fest #1

UCLA Jazz Reggae Fest #2

UCLA Jazz Reggae Fest #3