la film fest 2013

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

LA FILM FEST 2013 Online Marketing, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising.

LA Film Fest Campaign Recap

Banner Ad – 1.1 mill+ imp., 601 clicks • Trailer - 122 page views Dedicated Email– 25K+ sent, Opens – 4,668, Clicks – 1,229

Newsletter Banner Ad #1 – 25K+ emails, 2,626 page views, 66 clicks Sweepstakes – page views – 4,221, 1,294 entries

Social Media - CC related channels: Facebook – 6,376 Twitter- 2,982 Online Content – 1,977 page views • Online Calendar - 162 page views

Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

LA Film Fest Related Page Views – 13,796 Total Clicks – 1,896

Print ad in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1,123,465. Clicks – 601.

Banner Advertising Stats

Dedicated Email

Delivered – 25,107 Opened – 4,688 Clicks – 1,229

Online Content #1

Page Views – 904 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Online Content #2

Page Views – 1,073 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Campus Circle

Newsletter Emails – 25,112 Opens – 2,626

Total LAFF Clicks – 66

Online Calendar

Post

Page Views – 162 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

LA Film Fest Trailer

Page Views – 212 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Page Views – 4,221

Entries – 1,294 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

Social Media Posts Facebook – 6,376 likes Twitter – 2,982 followers

Social Media Posts #2 Facebook – 6,376 likes Twitter – 2,982 followers

Social Media Posts #3 Facebook – 6,376 likes Twitter – 2,982 followers

Social Media Posts #4 Facebook – 6,376 likes Twitter – 2,982 followers