kohlÕs cares for kids - kohl's corporate website home

Kohl’s Cares for Kids

New Hospital Partners

Welcome

! Agenda

! Kohl’s Department Stores

! Kohl’s Cares for Kids

! Hospital Program

Kohl’s Department Stores

A family-focused specialty department

store offering trusted national brands at a

great value, designed for a quick and easy

shopping experience.

Kohl’s Customer Profile

! Woman between the ages of 25-54

! Income typically $70,000 annually or more

! Half of Kohl’s customers have children under the age of 18

! The Kohl’s customer considers herself a smart shopper

Kohl’s Cares for Kids Mission

Kohl’s dedicates itscharitable efforts toimproving children’shealth and educationnationwide.

KCK Programs

KCK

A-TeamFundraising

CardKids Who Care

Hospital Program

A-Team

! Associates in Action!

! 5 Kohl’s Associates volunteer 3hours each

! Kohl’s provides a grant of $500

! Each store location=another $500!

! Must be for a qualifying youth-serving, nonprofit organization

A-Team

! Why should you use A-Team?

! How can you use A-Team?

! Kohl’s Program

! Donation Announcement Events

! Hospital Fundraiser

! Visit/read to patients

! Just about anything!

Fundraising Card Program

! Youth-serving organizations purchase specialFundraising Gift Cards at a discounted rate! Sell them at face value

! Keep profits

! $1,000 = 5% discount

! $500-$999=3% discount

! You work with youth serving organizationsthat can benefit!

Kids Who Care Scholarship Program

! Through the Kohl's KidsWho Care ScholarshipProgram, we recognize kidsages 6-18 who volunteer intheir communities withscholarships and prizesranging from $50-$5,000

! February 1-March 15

! Nominate a stand-up kidyou know atwww.kohlskidswhocare.com

Hospital Program

! Why?! Improving health opportunities for children

! How?! Store location

! NACHRI partners

! CMN partners

! Internet Research

! District / Store Manager Interviews

! Existing Partner Interviews

Hospital Partners

0

20

40

60

80

100

120

140

160

2000 2002 2004 2006 2008

2000 35 partners2001 41 partners2002 46 partners2003 57 partners2004 75 partners2005 127 partners2006 143 partners2007 155 partners2008 155 partners**does not include Fall 2008

Merchandise Program

Throughout the yearKohl’s sells specialmerchandise with 100%of the net profitsbenefiting children’shealth and educationopportunities nationwide.

Merchandise Program

How Products Are Chosen:

Appeals to Moms and Kids ages 4-8

Book and Plush

• Brand / Character Recognition

• Licensing support from suppliers

• Potential net profit

Merchandise Program

! Sold year round atkohls.com and at stores

! Four seasons: Spring,Summer, Back to School& Holiday

! High quality products at $5

! Aggressive marketing andpublic relations efforts

Merchandise Program

Local KCK purchases = Increased local donations

! Press releases

! Hospital Newsletters

! Hospital Display Case

! Display Posters

! Newspaper Story

! Radio

! TV Interview’s

! E-mail

Annual Donation Amounts

! How are donation amounts calculated?

! When are amounts calculated?

KCK Annual Giving

2000/01 $2.6 million2001/02 $5.7 million2002/03 $7.6 million2003/04 $12.4 million2004/05 $14.8 million2005/06 $20 million2006/07 $22.5 million

That’s more than $85million dollars to healthand education!

$2.6

$5.7$7.6

$12.4

$14.8

$20

$22.5

2001 2002 2003 2004 2005 2006 2007

KCK Annual Giving

Working Together

Kohl’s

Customers/Community

Hospital Partners

Partnership Goals

! Create visible community partnershipsyear-round that improve the health ofchildren in the communities we share.

! Inspire Associates and customers.

Annual donation cycle

Donation amountMarch 1

Proposal due May 1

Donation Event Sept 1

Partnership Est.

Money is raisedFeb 1-Jan 31

Program ProposalMarch 2-May 1

ProposalApprovedJuly 1 *

ProgramExecution

*approximate date

Program Objectives

Reach

Naming

Awareness

Community Outreach

Program

Kohl’s Fitness Blitz

Three new nutrition and fitness programs:* Move It* Jump, Bounce & Groove* Life Of A Carrot

Kohl’s Fitness Blitz

Children learn howfood fuels theirbody and howthey can help tokeep themselveshealthy and strongthrough goodnutrition.

Kohl’s Fitness Blitz

In 2007,Kohl’s Fitness Blitzmade rounds to over 40venues touching the livesof over 10,000 children.

Kohl’s Fitness Blitz

•Children motivated fromFitness Blitz programmingtrained and completed theSunburst 5K race.

•Kohl’s A-Team mentorsparticipate with them.

Donation Announcement Events

Opportunity to talk about our programs!

• Timing: After proposal approval

• Event by September 1

• Relate event to proposal

• A-Team opportunity

• Media opportunity

Event Collateral Request Form

One event per year per hospital

Due 6 weeks prior to event

Items Available:Banners (max 2 per event)

Balloons-Latex and mylar (latex max 200 mylar max 20)

Gift cards (max $200)

Merchandise bags-2 sizes (max 2000)

Hospital Partner Web site

www.kohlscorporation.com/communityrelations/hospital/index.htm

Password: KCK2005

Logos

! Logos

- Use both KCK and Kohl’s logo

- Make sure to use Kohl’s logo with the trademark ®

! Approvals

-Send all materials for approval to Patricia via e-mail

Year-round communication

Monthly e-blasts! Second Monday of each month

Quarterly Web casts! April 29, 2008, 11am cst! June 24, 2008, 11am cst! September 16, 2008, 11am cst

Yearly Summit! February/March 2009

Questions?

Questions