kobus smit monetizing the mobile channel

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Monetizing the mobile channel

Kobus Smit

“Oneday MBACrossMedia”

6 September 2007

Farcast – a case study

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Question:

What do you learn when you do an MBA?

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Farcast Case

Objectives:

1. Get to grips with the money-making opportunitiesin mobile content distribution

2. Get a taste of MBA-style case analysis

Farcast Case Materials:

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Assignment

Your assignment:– Develop a revenue model for your content

distribution startup

Tasks:

– Define your approach

– Execute

– Deliver

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an “MBA approach” to developing a revenue plan

Strategic Analysis

1. Vision, Mission, Objectives & Values

2. External Analysis

(e.g. Porter’s Five Forces; Value chain

analysis)

3. Internal Analysis

(e.g. SWOT analysis)

Practical Analysis

1. Identify Options

(e.g. Brainstorming)

2. Identify Criteria

(Driven by overall objectives:

Values, Vision, Mission, Goal)

3. Criteria matching

(e.g. weighting and

evaluating)

5. Selection 4. Verification

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Kobus Smit

kobus@farcast.nl

0651025520

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Backup slides

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Relevant Trends

Cross-media content

User generated content Blogging & sharing

Media snackingMobile marketing

Mobile data usage Handset capabilities

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External analysis

Five Forces model (to assess the industry and evaluate various threats)

Competitors

Threat of

New Entrants

Threat of

Substitutes

Power of

Suppliers

Power of

Buyers