"knowing your customers before it's too late" sema education days 2014

Tim Hayden - SEMA Education Days 2014 - Las VegasThe Mobile Commerce Revolution

Knowing Your Customers Before

It’s Too LateTim Hayden - @thetimhayden

The Mobile Commerce Revolution

But, first…

…a History Lesson

Tim Hayden - SEMA Education Days 2014 - Las Vegas

The Mobile Commerce Revolution

What’s Up With

Mobile Commerce?

Tim Hayden - SEMA Education Days 2014 - Las Vegas

“we$are$the$innovators$they$are$the$imitators”

COMMERCE$EVERYWHERE

The Mobile Commerce Revolution

How to Leverage Mobile Commerce

Tim Hayden - SEMA Education Days 2014 - Las Vegas

1:1

STRATEGY

!

Before

!

TECHNOLOGY

GO OFFLINE

GO OFFLINE

Consider!indoor/outdoor,!direct!mail….with!mobile!calls7to7action.!Think$“Line$of$Sight”

TEST,$AND…

…TEST$AGAIN

Where$Tomorrow’s$Consumers$

Creators$are$Today

CONVERT…

…WHERE$THEY$ARE

EXPLORE$PAYMENT$OPTIONS

Follow  The  Customer  First,    Then  The  Data.

The Mobile Commerce RevolutionTim Hayden - SEMA Education Days 2014 - Las Vegas

The Mobile Commerce RevolutionTim Hayden - SEMA Education Days 2014 - Las Vegas

The Mobile Commerce Revolution

And, Most of all…

Tim Hayden - SEMA Education Days 2014 - Las Vegas

BUILD

RELATIONSHIPS

ENGAGEMENT'TRIGGERS'Behavioral!

Technological!

TYPICAL(ENGAGEMENT(PATH(

Trigger Generate Rich Media

Generate Opt-In &

CRM Data

Amplify

Display

Everyone

Is$a

NORM.

Anyone$can$be…

$CLIFF.

The Mobile Commerce Revolution

The Mobile Commerce Revolution

Tim Hayden - SEMA Education Days 2014 - Las Vegas

@thetimhayden

tthstrategy.com