know the rules but play your own game personal branding

Know the Rules But Play Your Own Game:How Self-Branding and Entrepreneurial

Thinking Can Advance Your Career

Leadership Empowerment InstituteJuly 27, 2012

“I’m Not a Businessman; I’m a Business, Man!” Write your business plan Why should someone invest in you? Know how to tell your story

The Basics Have strong written and verbal

communications Understand your Emotional Intelligence Be self-aware and constantly seeking

improvement Learn how to take feedback

READ:

Relationships Relationships will outlast jobs, businesses,

locations and more “To Serve is to Lead”

Help others fulfill their dreams Mentor and share your life lessons

Seek out smart, creative, driven people and spend as much time as possible with them

Get ‘a reputation’… in a good way!

Passion Discover what you are passionate about Make a plan to have a positive impact Know what others are passionate about

and encourage them

See the Possibilities Job description vs. impact Colleague vs. life-long friend

Caine’s Arcade

Build YOUR Brand Be an expert about something! Twitter Website LinkedIn Personal email

Rules I Live By… If a venture capitalist or angel investor wants to give

you money – take it! Never re-hire Send handwritten thank you notes Sign up for Google Alerts Be concise and don’t waste time – you won’t get it

back! Don’t allow your job to define you! Know your long-term goals and make sure what you

are doing today will matter Every time you say yes to something you are saying

no to something else… be careful! Know how to read financials but have a good

accountant Have a lawyer write your contracts Know your value!

72 Hour Challenge What will you do in the next 72 hours

with the information you have learned this morning?

Keep/Lose/Change

Contact Me! Rachel Armbruster rachel@armbrusterconsulting.com 512-944-3417 www.linkedin.com/in/rachelkarmbruster @rarmbruster

THANK YOU!